Overview

Mixpanel

Stacks7.1K

Followers3.7K

Votes438

Taplytics

Stacks9

Followers29

Votes4

CleverTap

Stacks94

Followers128

Votes25

CleverTap vs Mixpanel vs Taplytics: What are the differences?

Introduction

When it comes to analytics and user engagement tools for businesses, CleverTap, Mixpanel, and Taplytics are among the top choices. Each of these platforms offers unique features and capabilities that cater to the specific needs of businesses. Here, we will highlight the key differences between CleverTap, Mixpanel, and Taplytics to help you make an informed decision.

Data Collection and Analysis: CleverTap provides real-time analytics and behavioral analytics to track user interactions with your app or website. Mixpanel, on the other hand, focuses more on event-based tracking to analyze user behavior. Taplytics offers A/B testing and segmentation features to help businesses understand their users' preferences better.
Engagement Tools: CleverTap offers personalized push notifications, email campaigns, in-app messaging, and web pop-ups to engage with users effectively. Mixpanel specializes in user retention and conversion optimization through targeted messaging and insights. Taplytics prioritizes A/B testing and experimentation to drive user engagement and conversion rates.
Integration Capabilities: CleverTap supports seamless integration with various platforms such as Facebook, Salesforce, and Zendesk to streamline marketing efforts. Mixpanel integrates well with popular platforms like Salesforce, Zapier, and Google Analytics for comprehensive data analysis. Taplytics offers integrations with tools like Segment, Amplitude, and Google Analytics to provide a holistic view of user behavior.
User Interface and Reporting: CleverTap's user interface is intuitive and user-friendly, making it easy for businesses to navigate and analyze data efficiently. Mixpanel offers detailed reporting and visualization tools to help businesses understand user behavior and make informed decisions. Taplytics provides advanced analytics and reporting features for in-depth analysis of user interactions and experiments.
Pricing Structure: CleverTap offers flexible pricing plans based on the number of active users, making it suitable for businesses of all sizes. Mixpanel's pricing is based on data points and events tracked, which can become costly for businesses with high volumes of data. Taplytics offers customizable pricing plans based on the features and services required by businesses, making it a scalable option for growing companies.
Support and Training: CleverTap provides 24/7 customer support and resources like webinars, tutorials, and documentation to assist businesses in maximizing their use of the platform. Mixpanel offers extensive training resources, including Mixpanel University and workshops, to help businesses leverage the platform effectively. Taplytics provides dedicated support and onboarding assistance to ensure businesses get up and running smoothly on the platform.

In Summary, CleverTap, Mixpanel, and Taplytics offer unique features and capabilities in data collection, engagement tools, integration, user interface, pricing, and support to cater to businesses' diverse needs.

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Detailed Comparison

Mixpanel	Taplytics	CleverTap
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.	Taplytics is a mobile A/B testing service for native apps. By integrating our small SDK in you app, you can run experiments and deploy them to your users without requiring an App Store Update	We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.
Interactive reports to answer more product questions; Team dashboards & alerts for better visibility into how the things you ship move the numbers that matter; Limitless segmentation to analyze why metrics change; Group analytics to calculate metrics at the account or company level; Scalable infrastructure; 50+ Data integrations to connect your stack; Data governance to keep data clean and usable; Security & privacy compliance to keep customer data safe	A/B testing; Real-time analytics;Instant changes to deployed apps	Funnels;Retention Cohorts;Attribution;App Uninstalls;Rich User Profiles;Push Notifications; In-App Notifications; Facebook Remarketing; Email Messages;Web Notifications;Triggered & Scheduled Campaigns;Clever Campaigns
Statistics
Stacks 7.1K	Stacks 9	Stacks 94
Followers 3.7K	Followers 29	Followers 128
Votes 438	Votes 4	Votes 25
Pros & Cons
Pros 144 Great visualization ui 108 Easy integration 78 Great funnel funcionality 58 Free 22 A wide range of tools Cons 2 Paid plans can get expensive 2 Messaging (notification, email) features are weak 1 Limited dashboard capabilities	Pros 1 Great customer support 1 Easy setup 1 Google Analytics integration 1 Mixpanel integration	Pros 6 Great real time analytics and engagement tool 3 Cost effective 3 Real-time insights and analytics 3 Beautiful inapp notifications 3 Powerful user segments Cons 1 Too expensive
Integrations
Happyfox Help Scout Zendesk Forest FullStory Segment Marketo Fivetran Intercom Meya	No integrations available	No integrations available

What are some alternatives to Mixpanel, Taplytics, CleverTap?

Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Piwik

Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.

Amplitude

Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.

Clicky

Clicky Web Analytics gives bloggers and smaller web sites a more personal understanding of their visitors. Clicky has various features that helps stand it apart from the competition specifically Spy and RSS feeds that allow web site owners to get live information about their visitors.

Countly

Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications.

Plausible

It is a lightweight and open-source website analytics tool. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR.

Databricks

Databricks Unified Analytics Platform, from the original creators of Apache Spark™, unifies data science and engineering across the Machine Learning lifecycle from data preparation to experimentation and deployment of ML applications.

userTrack

userTrack is now called UXWizz. Get access to better insights, a faster dashboard and increase user privacy. It provides detailed visitor insights without relying on third-parties.

Quickmetrics

It is a service for collecting, analyzing and visualizing custom metrics. It can be used to track anything from signups to server response times. Sending events is super simple.

Matomo

It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.