Customer.io vs OneSignal

Overview

Customer.io

Stacks348

Followers138

Votes33

OneSignal

Stacks355

Followers488

Votes127

GitHub Stars0

Forks0

Customer.io vs OneSignal: What are the differences?

Customer.io and OneSignal are both popular customer communication platforms with their own unique features and functionalities. While both platforms offer messaging and communication tools, there are several key differences between Customer.io and OneSignal that set them apart from each other.

Pricing Model: Customer.io offers a usage-based pricing model, where the cost is determined by the number of messages sent. On the other hand, OneSignal offers a freemium pricing model, allowing users to send unlimited messages to a limited number of subscribers for free, and charging for additional features and larger subscriber lists.
Targeting Capabilities: Customer.io provides advanced targeting capabilities, allowing users to create highly personalized and dynamic messaging campaigns based on user attributes and behavior. OneSignal, on the other hand, offers more limited targeting options, focusing primarily on segments and user tags.
Automation and Workflow: Customer.io offers a robust automation and workflow engine, allowing users to create complex, multi-step campaigns with conditional branching and triggers. OneSignal, while also offering basic automation capabilities, is more focused on simple push notifications and lacks the advanced workflow features of Customer.io.
Channel Support: Customer.io supports a variety of communication channels, including email, push notifications, SMS, and in-app messaging. OneSignal primarily focuses on push notifications, although it also offers email and SMS capabilities to a lesser extent.
Integration Options: Customer.io offers a wide range of integrations with popular third-party tools and platforms, allowing users to easily connect and sync data with their existing systems. OneSignal also offers multiple integrations, but its options are more limited compared to Customer.io.
Reporting and Analytics: Customer.io provides detailed reporting and analytics features, allowing users to track the performance of their messaging campaigns and gain insights into user engagement and behavior. OneSignal offers basic reporting capabilities, but it lacks the advanced analytics features of Customer.io.

In Summary, Customer.io and OneSignal differ in their pricing model, targeting capabilities, automation and workflow options, channel support, integration options, and reporting and analytics features.

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Detailed Comparison

Customer.io	OneSignal
Customer engagement platform for tech savvy marketers sending personalized, data-driven marketing, product, and transactional messages. Ideal for mid-market SaaS, FinTech, EdTech, mobile apps, marketplaces companies, and more.	OneSignal is a high volume push notification service for websites and mobile applications. OneSignal supports all major native and mobile platforms by providing dedicated SDKs for each platform, a RESTful server API, and a dashboard.
Data-driven segment builder updates in real-time;Integrates with your preferred data warehouse;Transactional, newsletters, and customer journeys in one platform;No-code visual workflow builder;Android, iOS, Flutter, and React Native mobile SDKs;Multi-channel messaging: Emails, rich push notifications, SMS, in-app messages;A/B and multivariate testing;Ad audience sync;Programmatically or manually export your customer data;Manage leads and customers in one workspace;No-code and HTML/CSS email builder;Multi-language Messages;Webhooks;API;Industry-leading email code editor	Multiplatform notifications;Web Push Support; Safari Push Notifications;Localized message support;A/B testing;Real time analytics;Segmentation targeting;Automated marketing tools
Statistics
GitHub Stars -	GitHub Stars 0
GitHub Forks -	GitHub Forks 0
Stacks 348	Stacks 355
Followers 138	Followers 488
Votes 33	Votes 127
Pros & Cons
Pros 16 Behavior based emails 11 Transactional emails 6 Newsletter to user base	Pros 28 Free of cost 22 More parametrable 17 Simple and Easy To Use. Well Documented :) 13 Device to device 12 Simple
Integrations
Mixpanel PostgreSQL Microsoft Azure Slack Census Segment Twilio Google Forms Facebook Ads Snowflake	Unity Xamarin Apache Cordova WordPress Zapier Segment Google Analytics Android SDK iOS

What are some alternatives to Customer.io, OneSignal?

Intercom

Intercom is a customer communication platform with a suite of integrated products for every team—including sales, marketing, product, and support. Have targeted communication with customers on your website, inside apps, and by email.

Urban Airship

We’ve built the smartest, most aware, precise, easy-to-use, scalable, secure and powerful push messaging platform on the planet. Our Push messaging platform leverages all that is unique about mobile as a channel, and that lights the spark to create meaningful and valuable mobile experiences. We help put your app in front of your users at the right time, and in the right place to drive usage and brand engagement.

Google Cloud Messaging

Google Cloud Messaging (GCM) is a free service that enables developers to send messages between servers and client apps. This includes downstream messages from servers to client apps, and upstream messages from client apps to servers.

Amazon SNS

Amazon Simple Notification Service makes it simple and cost-effective to push to mobile devices such as iPhone, iPad, Android, Kindle Fire, and internet connected smart devices, as well as pushing to other distributed services. Besides pushing cloud notifications directly to mobile devices, SNS can also deliver notifications by SMS text message or email, to Simple Queue Service (SQS) queues, or to any HTTP endpoint.

Firebase Cloud Messaging

It is a cross-platform messaging solution that lets you reliably deliver messages at no cost. You can notify a client app that new email or other data is available to sync. You can send notification messages to drive user re-engagement and retention. For use cases such as instant messaging, a message can transfer a payload of up to 4KB to a client app.

Amazon Pinpoint

Amazon Pinpoint makes it easy to run targeted campaigns to drive user engagement in mobile apps. Amazon Pinpoint helps you understand user behavior, define which users to target, determine which messages to send, schedule the best time to deliver the messages, and then track the results of your campaign.

Pusher Mobile Push Notifications API

Send push notifications to iOS and Android devices through one unified Push Notifications API for Google Cloud Messaging (GCM) and Apple Push Notification Service (APNS).

Pimcore

It is a software vendor for free and open-source customer experience management, digital asset management, product information management, multi-channel publishing and e-commerce software.

PushCrew

PushCrew enables any website to send push notifications to their users (even when they are not on the website). A simple JavaScript code makes it working on any website in less than 2 minutes. It's a fantastic new alternative to email marketing.

ZeroPush

ZeroPush provides a clean web-friendly API to APNS and GCM for mobile push notifications.

Related Comparisons

Customer.io vs OneSignal: What are the differences?

Pricing Model: Customer.io offers a usage-based pricing model, where the cost is determined by the number of messages sent. On the other hand, OneSignal offers a freemium pricing model, allowing users to send unlimited messages to a limited number of subscribers for free, and charging for additional features and larger subscriber lists.
Targeting Capabilities: Customer.io provides advanced targeting capabilities, allowing users to create highly personalized and dynamic messaging campaigns based on user attributes and behavior. OneSignal, on the other hand, offers more limited targeting options, focusing primarily on segments and user tags.
Automation and Workflow: Customer.io offers a robust automation and workflow engine, allowing users to create complex, multi-step campaigns with conditional branching and triggers. OneSignal, while also offering basic automation capabilities, is more focused on simple push notifications and lacks the advanced workflow features of Customer.io.
Channel Support: Customer.io supports a variety of communication channels, including email, push notifications, SMS, and in-app messaging. OneSignal primarily focuses on push notifications, although it also offers email and SMS capabilities to a lesser extent.
Integration Options: Customer.io offers a wide range of integrations with popular third-party tools and platforms, allowing users to easily connect and sync data with their existing systems. OneSignal also offers multiple integrations, but its options are more limited compared to Customer.io.
Reporting and Analytics: Customer.io provides detailed reporting and analytics features, allowing users to track the performance of their messaging campaigns and gain insights into user engagement and behavior. OneSignal offers basic reporting capabilities, but it lacks the advanced analytics features of Customer.io.

Customer.io vs OneSignal

Overview