Delighted vs Qualtrics: What are the differences?

Introduction

In this article, we will compare and highlight the key differences between Delighted and Qualtrics, two popular customer feedback platforms. Delighted and Qualtrics provide organizations with tools to collect, analyze, and act upon customer feedback. However, there are significant differences in their features and capabilities that set them apart from each other.

1. Cost and Pricing Model: Delighted offers a simpler and more affordable pricing structure compared to Qualtrics. Delighted has fixed pricing plans based on the number of people you want to survey, whereas Qualtrics offers custom pricing plans which can vary depending on the specific needs and size of the organization. Delighted's pricing transparency makes it easier for businesses to budget and plan for their customer feedback initiatives.

2. User Interface and Ease of Use: Delighted provides a user-friendly and intuitive interface that requires minimal training or technical expertise. On the other hand, Qualtrics has a more complex and feature-rich interface that may require some learning and familiarity to navigate efficiently. Delighted's simplicity and ease of use make it an ideal choice for organizations that prefer a straightforward and streamlined user experience.

3. Target Audience and Use Case: Delighted primarily focuses on capturing customer feedback through NPS (Net Promoter Score) surveys and emails. It is best suited for small to medium-sized businesses that value simplicity and do not require advanced research functionalities. Qualtrics, on the other hand, caters to a broader audience and offers a wide range of features, making it suitable for both small and large enterprises that require more robust survey capabilities and extensive data analysis.

4. Integrations and Third-Party Apps: Delighted has a limited number of integrations with third-party tools and platforms. It primarily integrates with popular customer relationship management (CRM) systems and email marketing platforms. Conversely, Qualtrics offers a vast array of integrations with various business applications, including CRM, project management, and marketing automation tools. This wide range of integrations makes Qualtrics more adaptable and compatible with existing software ecosystems.

5. Analytics and Reporting Features: Qualtrics has a superior analytics and reporting functionality compared to Delighted. It provides advanced data visualization options, customizable dashboards, and in-depth analytics tools, allowing organizations to gain deeper insights from their customer feedback. Delighted, on the other hand, offers basic reporting features with limited customization options. If comprehensive data analysis and reporting capabilities are a priority, Qualtrics would be the preferred choice.

6. Survey Customization and Flexibility: Qualtrics offers more extensive survey customization options and flexibility compared to Delighted. With Qualtrics, users can create highly tailored surveys with advanced skip-logic, question branching, and conditional logic capabilities. Delighted, while providing a simple survey creation process, lacks some of these advanced customization features. Therefore, organizations that require complex survey designs and personalization may find Qualtrics more suitable.

In summary, Delighted distinguishes itself from Qualtrics through its simpler pricing structure, user-friendly interface, focus on NPS surveys, limited integrations, basic analytics features, and comparatively less survey customization options. Qualtrics, on the other hand, provides custom pricing, a feature-rich and complex interface, broader target audience, extensive integrations, advanced analytics, and robust survey customization capabilities.