Demandbase vs Pardot: What are the differences?

#### Introduction

1. **Data Sources**: Demandbase primarily relies on its own proprietary data network to provide account-based marketing solutions, while Pardot integrates with Salesforce CRM to leverage its data for marketing automation.
2. **Target Audience**: Demandbase is more suited for B2B companies looking to target specific accounts, whereas Pardot caters to a wider range of businesses, including B2B and B2C.
3. **Personalization**: Demandbase offers advanced personalization capabilities based on firmographic data, IP addresses, and browsing behavior, while Pardot focuses more on lead scoring and nurturing through email marketing.
4. **Integration**: Demandbase lacks deep integration options with a variety of CRM systems other than Salesforce, whereas Pardot seamlessly integrates with Salesforce as its native CRM platform.
5. **Account Segmentation**: Demandbase allows for granular segmentation of target accounts based on specific criteria, while Pardot offers segmentation based on lead behavior and attributes, leading to different targeting approaches.
6. **Maintenance and Support**: Demandbase offers a dedicated customer success manager for each client to provide personalized support, unlike Pardot which mainly relies on community forums and documentation for assistance.

In Summary, Demandbase stands out for its specialized focus on B2B account-based marketing with advanced personalization and data sources, while Pardot offers broader application with deeper integration options with Salesforce CRM for marketing automation across various business types.