Ensighten vs Google Analytics

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Ensighten

396
13
+ 1
0
Google Analytics

127.1K
49.2K
+ 1
5K
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Ensighten vs Google Analytics: What are the differences?

Introduction

Ensighten and Google Analytics are both web analytics tools that provide insights into website performance and user behavior. However, there are key differences between these two platforms that set them apart in terms of features and functionality.

  1. Data Collection Methodology: One significant difference between Ensighten and Google Analytics lies in their approach to data collection. Ensighten uses a tag management system that allows marketers and developers to manage and deploy tracking tags across their websites. This gives users more control and flexibility over how data is collected and utilized. On the other hand, Google Analytics uses JavaScript tracking code embedded directly into web pages, relying solely on the Google Analytics script to collect data.

  2. Real-time Analytics: Ensighten offers real-time analytics, providing businesses with immediate insights into visitor behavior and website performance. This allows for quick response and optimization based on real-time data. In contrast, while Google Analytics offers near-real-time reporting with a short delay, it does not provide real-time analytics.

  3. Advanced Segmentation: Ensighten provides advanced segmentation capabilities, allowing users to create highly specific audience segments based on various parameters such as user behavior, marketing campaigns, or specific page views. This helps marketers target and analyze specific customer groups effectively. On the other hand, Google Analytics also provides segmentation functionality, but it is not as advanced or customizable as Ensighten's capabilities.

  4. Integration with Other Tools: Ensighten is known for its extensive integration capabilities with various third-party marketing tools and platforms. It seamlessly integrates with other marketing technologies, such as customer relationship management (CRM) systems or email marketing platforms, providing a unified view of customer data across different channels. While Google Analytics offers some integration options, it is not as comprehensive as Ensighten's integration capabilities.

  5. Data Ownership and Control: Ensighten provides users with complete ownership and control over their data. Data collected through Ensighten's tag management system is stored within the user's own servers or chosen data storage system, ensuring data privacy and control. Conversely, when using Google Analytics, user data is stored on Google's servers, raising concerns about data ownership and control.

  6. Support and Customer Service: Ensighten offers dedicated customer support and services to its clients, providing assistance with implementation, customization, and troubleshooting. Users can rely on Ensighten's support team for guidance and expertise during their implementation process. While Google Analytics offers support through their Help Center and online community, it does not provide the same level of personalized support as Ensighten.

In summary, Ensighten and Google Analytics differ in their data collection methodology, real-time analytics capabilities, advanced segmentation options, integration capabilities with other tools, data ownership and control, as well as the level of support and customer service provided.

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Pros of Ensighten
Pros of Google Analytics
    Be the first to leave a pro
    • 1.5K
      Free
    • 926
      Easy setup
    • 890
      Data visualization
    • 698
      Real-time stats
    • 405
      Comprehensive feature set
    • 181
      Goals tracking
    • 154
      Powerful funnel conversion reporting
    • 138
      Customizable reports
    • 83
      Custom events try
    • 53
      Elastic api
    • 14
      Updated regulary
    • 8
      Interactive Documentation
    • 3
      Google play
    • 2
      Industry Standard
    • 2
      Advanced ecommerce
    • 2
      Walkman music video playlist
    • 1
      Medium / Channel data split
    • 1
      Irina
    • 1
      Financial Management Challenges -2015h
    • 1
      Lifesaver
    • 1
      Easy to integrate

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    Cons of Ensighten
    Cons of Google Analytics
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      • 11
        Confusing UX/UI
      • 8
        Super complex
      • 6
        Very hard to build out funnels
      • 4
        Poor web performance metrics
      • 3
        Very easy to confuse the user of the analytics
      • 2
        Time spent on page isn't accurate out of the box

      Sign up to add or upvote consMake informed product decisions

      What is Ensighten?

      Ensighten is a comprehensive website security company, offering next generation compliance, enforcement and client-side protection against data loss, ad injection and intrusion.

      What is Google Analytics?

      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

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      What companies use Ensighten?
      What companies use Google Analytics?
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      What tools integrate with Ensighten?
      What tools integrate with Google Analytics?
        No integrations found

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        Blog Posts

        Jul 2 2019 at 9:34PM

        Segment

        Google AnalyticsAmazon S3New Relic+25
        10
        6871
        GitHubPythonNode.js+47
        55
        72718
        GitGitHubSlack+30
        27
        18648
        JavaScriptGitGitHub+33
        20
        2130
        JavaScriptGitHubPython+42
        53
        22113
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