Exotel vs MSG91: What are the differences?

Introduction:

Exotel and MSG91 are both communication platforms that offer services such as SMS and voice communication for businesses. However, they have key differences that set them apart from each other.

1. Customization: Exotel provides a high level of customization in terms of call flows, IVR menus, and integration options with CRM systems, making it suitable for businesses with complex communication needs. On the other hand, MSG91 offers more basic communication features with limited customization options, making it more suitable for small to medium-sized businesses.

2. International Reach: Exotel has a stronger presence in India and Southeast Asia, offering local support and connectivity in these regions. MSG91, on the other hand, has a more global reach with services available in multiple countries, making it a better choice for businesses with international operations or clientele.

3. API Capabilities: Exotel has robust API capabilities that allow for seamless integration with third-party apps and systems, enabling businesses to automate workflows and communication processes efficiently. In comparison, while MSG91 also offers API integration, its capabilities are not as extensive as Exotel's, limiting the scalability and customization options for businesses.

4. Customer Support: Exotel is known for its excellent customer support, offering round-the-clock assistance and dedicated account managers for businesses, ensuring smooth communication operations. On the other hand, MSG91 provides standard customer support services with limited personalized assistance, which may impact the resolution of critical issues promptly.

5. Scalability: Exotel is designed to scale with businesses of all sizes, offering flexible pricing plans and features that can accommodate growing communication needs. In contrast, MSG91 may have limitations in scalability, especially for large enterprises with high-volume communication requirements, as its features and pricing options may be more suitable for smaller businesses.

6. Reporting and Analytics: Exotel provides comprehensive reporting and analytics tools that allow businesses to track and analyze communication performance, customer interactions, and campaign effectiveness in real-time. MSG91 also offers reporting features but may not have the same level of depth and customization options as Exotel, potentially impacting data-driven decision-making for businesses.

In Summary,

Exotel and MSG91 differ in terms of customization, international reach, API capabilities, customer support, scalability, and reporting and analytics tools, making them suitable for businesses with varying communication needs and preferences.