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  1. Stackups
  2. Business Tools
  3. Marketing Automation
  4. Marketing Automation
  5. Ghost vs HubSpot

Ghost vs HubSpot

OverviewDecisionsComparisonAlternatives

Overview

HubSpot
HubSpot
Stacks11.5K
Followers6.1K
Votes88
Ghost
Ghost
Stacks518
Followers506
Votes219
GitHub Stars51.1K
Forks11.1K

Ghost vs HubSpot: What are the differences?

Introduction

Here is a comparison between Ghost and HubSpot, highlighting their key differences.

  1. Pricing Model: Ghost offers open-source and self-hosted options, allowing users to download and install the software for free. HubSpot, on the other hand, offers various pricing tiers based on the size and needs of the organization, providing additional features and support at higher subscription levels.

  2. Target Audience: Ghost primarily targets bloggers, writers, and publishers who require a simple and minimalistic platform for content creation and publishing. In contrast, HubSpot caters to a broader audience, including marketers and sales professionals, providing a comprehensive suite of tools for inbound marketing, CRM, and customer support.

  3. Customization and Flexibility: Ghost offers extensive customization options, allowing users to create and modify their themes and templates using HTML, CSS, and JavaScript. In contrast, HubSpot provides a more user-friendly and drag-and-drop interface, allowing users to customize their websites and landing pages without the need for coding knowledge.

  4. SEO Features: Both Ghost and HubSpot offer SEO features to optimize content for search engines. However, HubSpot provides more advanced SEO tools and analytics, including keyword research, competitor analysis, and content optimization recommendations. Ghost, while offering basic SEO functionality, focuses more on simplicity and speed.

  5. Content Management and Marketing Automation: HubSpot excels in content management and marketing automation, offering features such as lead capture forms, email marketing automation, and social media scheduling. Ghost, being a minimalist platform, focuses primarily on content creation and publishing, without extensive marketing automation capabilities.

  6. Community and Support: Ghost has a strong and active community of developers and users, providing support through forums, documentation, and third-party plugins. HubSpot, being a commercial platform, offers extensive customer support, including email, chat, and phone, along with a dedicated knowledge base and training resources.

In summary, Ghost is a free and self-hosted platform primarily designed for bloggers and writers, focusing on simplicity and customization. HubSpot, on the other hand, is a comprehensive marketing and CRM platform that provides advanced features, flexibility, and support, targeting a wider audience of marketers and sales professionals.

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Advice on HubSpot, Ghost

Xander
Xander

Founder at Rate My Meeting

Mar 30, 2020

Decided

So many choices for CMSs these days. So then what do you choose if speed, security and customization are key? Headless for one. Consuming your own APIs for content is absolute key. It makes designing pages in the front-end a breeze. Leaving Ghost and Cockpit. If I then looked at the footprint and impact on server load, Cockpit definitely wins that battle.

243k views243k
Comments

Detailed Comparison

HubSpot
HubSpot
Ghost
Ghost

Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

Ghost is a platform dedicated to one thing: Publishing. It's beautifully designed, completely customisable and completely Open Source. Ghost allows you to write and publish your own blog, giving you the tools to make it easy and even fun to do.

blogging, landing pages, email marketing, web analytics, social media, CRM, SEO
An intuitive, minimal editor; Ultra-fast content management; All SEO features built-in natively; Native desktop & mobile apps; Publish once, distribute everywhere; Headless CMS with Node.js REST APIs; Over 19x faster than WordPress; Secure & independently audited; Custom theme or any JAMstack front-end
Statistics
GitHub Stars
-
GitHub Stars
51.1K
GitHub Forks
-
GitHub Forks
11.1K
Stacks
11.5K
Stacks
518
Followers
6.1K
Followers
506
Votes
88
Votes
219
Pros & Cons
Pros
  • 47
    Lead management
  • 20
    Automatic customer segmenting based on properties
  • 18
    Email / Blog scheduling
  • 1
    Scam
  • 1
    Advertisement
Pros
  • 45
    Beautiful
  • 35
    Fast
  • 29
    Quick/simple post styling
  • 20
    Live Post Preview
  • 20
    Open source
Integrations
Segment
Segment
Salesforce Sales Cloud
Salesforce Sales Cloud
Hipmob
Hipmob
RightSignature
RightSignature
NetSuite
NetSuite
No integrations available

What are some alternatives to HubSpot, Ghost?

WordPress

WordPress

The core software is built by hundreds of community volunteers, and when you’re ready for more there are thousands of plugins and themes available to transform your site into almost anything you can imagine. Over 60 million people have chosen WordPress to power the place on the web they call “home” — we’d love you to join the family.

Drupal

Drupal

Drupal is an open source content management platform powering millions of websites and applications. It’s built, used, and supported by an active and diverse community of people around the world.

Strapi

Strapi

Strapi is100% JavaScript, extensible, and fully customizable. It enables developers to build projects faster by providing a customizable API out of the box and giving them the freedom to use the their favorite tools.

Wagtail

Wagtail

Wagtail is a Django content management system built originally for the Royal College of Art and focused on flexibility and user experience.

OctoberCMS

OctoberCMS

It is a Laravel-based CMS engineered for simplicity. It has a simple and intuitive interface. It provides a consistent structure with an emphasis on reusability so you can focus on building something unique while we handle the boring bits.

Twill

Twill

Twill is an open source CMS toolkit for Laravel that helps developers rapidly create a custom admin console that is intuitive, powerful and flexible.

ProcessWire

ProcessWire

ProcessWire is an open source content management system (CMS) and web application framework aimed at the needs of designers, developers and their clients. ProcessWire gives you more control over your fields, templates and markup than other platforms, and provides a powerful template system that works the way you do

Typo3

Typo3

It is a free and open-source Web content management system written in PHP. It can run on several web servers, such as Apache or IIS, on top of many operating systems, among them Linux, Microsoft Windows, FreeBSD, macOS and OS/2.

Directus

Directus

Let's say you're planning on managing content for a website, native app, and widget. Instead of using a CMS that's baked into the website client, it makes more sense to decouple your content entirely and access it through an API or SDK. That's a headless CMS. That's Directus.

Joomla!

Joomla!

Joomla is a simple and powerful web server application and it requires a server with PHP and either MySQL, PostgreSQL, or SQL Server to run it.

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