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Google Analytics vs Improvely: What are the differences?
Google Analytics: Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications; Improvely: Track, Test and Optimize Your Online Marketing. It is a conversion tracking and click fraud monitoring platform for online marketing. It makes tracking and optimizing your online ad campaigns easy, while monitoring traffic for signs of click fraud.
Google Analytics and Improvely belong to "General Analytics" category of the tech stack.
Some of the features offered by Google Analytics are:
- Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
- Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
- Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.
On the other hand, Improvely provides the following key features:
- Track clicks and conversions from online ads
- split test landing pages
- identify best and worst performing keywords, landing pages and other traffic segments
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Learn MorePros of Google Analytics
Pros of Improvely
Pros of Google Analytics
- Free1.5K
- Easy setup927
- Data visualization891
- Real-time stats698
- Comprehensive feature set406
- Goals tracking182
- Powerful funnel conversion reporting155
- Customizable reports139
- Custom events try83
- Elastic api53
- Updated regulary15
- Interactive Documentation8
- Google play4
- Walkman music video playlist3
- Industry Standard3
- Advanced ecommerce3
- Irina2
- Easy to integrate2
- Financial Management Challenges -2015h2
- Medium / Channel data split2
- Lifesaver2
Pros of Improvely
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Cons of Google Analytics
Cons of Improvely
Cons of Google Analytics
- Confusing UX/UI11
- Super complex8
- Very hard to build out funnels6
- Poor web performance metrics4
- Very easy to confuse the user of the analytics3
- Time spent on page isn't accurate out of the box2
Cons of Improvely
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No Stats
What is Google Analytics?
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
What is Improvely?
It is a conversion tracking and click fraud monitoring platform for online marketing. It makes tracking and optimizing your online ad campaigns easy, while monitoring traffic for signs of click fraud.
Need advice about which tool to choose?Ask the StackShare community!
Jobs that mention Google Analytics and Improvely as a desired skillset
What companies use Google Analytics?
What companies use Improvely?
What companies use Google Analytics?
What companies use Improvely?
No companies found
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What tools integrate with Google Analytics?
What tools integrate with Improvely?
What tools integrate with Google Analytics?
What tools integrate with Improvely?
No integrations found
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What are some alternatives to Google Analytics and Improvely?
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Piwik
Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Amplitude
Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Heap
Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.