Google Analytics vs Improvely

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Google Analytics
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Google Analytics vs Improvely: What are the differences?

Google Analytics: Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications; Improvely: Track, Test and Optimize Your Online Marketing. It is a conversion tracking and click fraud monitoring platform for online marketing. It makes tracking and optimizing your online ad campaigns easy, while monitoring traffic for signs of click fraud.

Google Analytics and Improvely belong to "General Analytics" category of the tech stack.

Some of the features offered by Google Analytics are:

  • Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
  • Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
  • Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.

On the other hand, Improvely provides the following key features:

  • Track clicks and conversions from online ads
  • split test landing pages
  • identify best and worst performing keywords, landing pages and other traffic segments
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What is Google Analytics?

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

What is Improvely?

It is a conversion tracking and click fraud monitoring platform for online marketing. It makes tracking and optimizing your online ad campaigns easy, while monitoring traffic for signs of click fraud.
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Why do developers choose Google Analytics?
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      What companies use Google Analytics?
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        What tools integrate with Google Analytics?
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          What are some alternatives to Google Analytics and Improvely?
          Mixpanel
          Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
          Piwik
          Piwik is a full featured PHP MySQL software program that you download and install on your own webserver. Piwik aims to be a Free software alternative to Google Analytics, and is already used on more than 1,000,000 websites. Privacy is built-in!
          Google Tag Manager
          Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
          Amplitude
          Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
          Heap
          Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
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          Decisions about Google Analytics and Improvely
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          Reviews of Google Analytics and Improvely
          Avatar of IanEdington
          Business Analyst
          Review ofGoogle AnalyticsGoogle Analytics

          Google is an amazing free tool and is extremely customizable. I use it for A/B testing (using google content experiment), Lean Analytics (measuring goals based on events), and it's new asynchronous JS has made a lot of tracking easier.

          However it takes a lot more configuration to set up cohort studies and user based analytics than other analytics platforms. It is possible to do however: http://analytics.blogspot.ca/2013/03/get-useful-insights-easier-automate.html

          If you need something free this is definitely your best option.

          How developers use Google Analytics and Improvely
          Avatar of Lawrence Cheuk
          Lawrence Cheuk uses Google AnalyticsGoogle Analytics

          I mainly use it to trace how many user using it before my site get monetized, at the age before smartphone and we only have web site, now I look at the profit rather than web page visited. As web page is not the single interface now. Android, iOS, Web. Wasting time to set up one by one. so I just simply look at revenue.

          Avatar of shridhardalavi
          shridhardalavi uses Google AnalyticsGoogle Analytics

          Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

          Avatar of Tim Lucas
          Tim Lucas uses Google AnalyticsGoogle Analytics

          Google Analytic is setup with user id tracking, allowing to view traffic for logged in users only, as well as custom events based on video watching and conversion goals for purchases. The Google’s autotrack plugin provides additional tracking of click events.

          Avatar of datapile
          datapile uses Google AnalyticsGoogle Analytics

          We installed Google Analytics. Can we haz data science now? We ares teh bestest analytics gurus evar!

          Nothing easier than one line of JavaScript to let Google know anything and everything about your website in exchange for some pretty dashboards and reports.

          Avatar of osu! Ripple
          osu! Ripple uses Google AnalyticsGoogle Analytics

          We use Google Analytics to see in which countries we're having most success, and in which demographics. We offer users the possibility to opt out of Google Analytics by setting the Do Not Track feature in their browser, because we want to respect user privacy.

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