Google Analytics vs Periscope: What are the differences?

Google Analytics: Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications; Periscope: Periscope plugs directly into your database and lets you run, save and share analyses over billions of data rows in seconds. Periscope is a data analysis tool that uses pre-emptive in-memory caching and statistical sampling to run data analyses really, really fast.

Google Analytics can be classified as a tool in the "General Analytics" category, while Periscope is grouped under "Business Intelligence".

Some of the features offered by Google Analytics are:

• Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
• Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
• Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.

On the other hand, Periscope provides the following key features:

• Beautiful Visualizations
• Expert Query Tools
• Seamless Sharing

"Free" is the primary reason why developers consider Google Analytics over the competitors, whereas "Great for learning and teaching people SQL" was stated as the key factor in picking Periscope.

According to the StackShare community, Google Analytics has a broader approval, being mentioned in 15338 company stacks & 2440 developers stacks; compared to Periscope, which is listed in 19 company stacks and 3 developer stacks.