1. Data Collection: One key difference between Google Analytics and Webtrekk is their approach to data collection. Google Analytics uses JavaScript code to collect data from websites, tracking user interactions such as page views, clicks, and form submissions. On the other hand, Webtrekk uses its own tagging system that requires implementing JavaScript tags manually on each page to track user activities. This means that Webtrekk offers more flexibility in terms of data collection customization, while Google Analytics provides a simpler implementation process.
2. Real-time Tracking: Another difference lies in the real-time tracking capabilities of both platforms. Google Analytics provides near real-time data, with a delay ranging from a few minutes to a couple of hours. In contrast, Webtrekk offers true real-time tracking that allows users to monitor website activities instantly. This can be particularly useful for businesses that require up-to-the-minute insights for decision-making or real-time campaign monitoring.
3. Data Privacy and Ownership: Privacy and data ownership are crucial considerations for businesses when choosing an analytics platform. Google Analytics is known for collecting and utilizing user data to improve its own services and targeting ads. In contrast, Webtrekk takes a more privacy-centric approach by offering the option to host data on-premises or within a specific region to comply with data protection regulations. Additionally, Webtrekk provides more control and ownership over the data collected, allowing businesses to retain full control of their data without sharing it with third parties.
4. Features and Customization: When it comes to features and customization options, Google Analytics has a wide range of out-of-the-box features and integrations, making it suitable for most businesses. Webtrekk, however, offers more advanced features and customization possibilities, such as the ability to create custom metrics, dimensions, and event tracking. This provides more flexibility for businesses with specific analytics requirements or complex tracking needs.
5. Support and Service Level Agreement: Support and service level agreement (SLA) are vital aspects of any analytics platform. Google Analytics offers support through its online help center, community forums, and limited email support for premium users. Webtrekk, on the other hand, provides dedicated support from trained experts, offering faster response times and personalized assistance. Additionally, Webtrekk often offers customizable SLAs based on a business's specific needs, ensuring a higher level of service and support.
6. Pricing Model: The pricing models of both platforms differ as well. Google Analytics is offered for free in its basic version, making it a popular choice for small businesses or those with limited budgets. However, for more advanced features and enhanced support, businesses need to upgrade to Google Analytics 360 which comes at a significant cost. Webtrekk, on the other hand, follows a subscription-based pricing model that is more tailored to a business's specific needs. This provides more flexibility and scalability in terms of pricing, particularly for businesses with varying levels of analytics requirements.

In summary, the key differences between Google Analytics and Webtrekk lie in their data collection methods, real-time tracking capabilities, approach to data privacy and ownership, features and customization options, support and SLA offerings, and pricing models.