Iterable vs Leanplum: What are the differences?

What is Iterable? We Empower Growth Marketers. Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints at scale without engineering support.

What is Leanplum? The most complete mobile marketing platform, designed for intelligent action. Our integrated solution delivers meaningful engagement across messaging and the in-app experience. We offer Messaging, Automation, App Editing, Personalization, A/B Testing, and Analytics.

Iterable belongs to "Email Marketing" category of the tech stack, while Leanplum can be primarily classified under "Mobile A/B Testing".

Some of the features offered by Iterable are:

• Triggered, blast and drip campaign emails
• Mobile push notifications
• SMS

On the other hand, Leanplum provides the following key features:

• Messaging - Deliver messages across multiple channels and increase relevancy by coordinating with in-app content.
• Automation - Respond to in-app activities at scale during every stage of the customer journey.
• App Editing - Take full control of your app experience without developer resources or App Store resubmissions.