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Klaviyo

102
78
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0
Mailchimp

19.9K
10.3K
+ 1
1.2K
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Klaviyo vs MailChimp: What are the differences?

What is Klaviyo? *A marketing automation and email platform *. A cloud-based email marketing solution for e-commerce businesses. It allows users to send out targeted email campaigns based on metrics such as purchasing and viewing history and how customers have interacted with past emails.

What is MailChimp? Easy email newsletters. MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

Klaviyo and MailChimp can be primarily classified as "Email Marketing" tools.

Some of the features offered by Klaviyo are:

  • Fast integrations
  • Segmentation possibilities
  • Track website behavior

On the other hand, MailChimp provides the following key features:

  • Facebook Integration
  • AutoConnect Templates
  • Full Featured API
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Pros of Klaviyo
Pros of Mailchimp
    Be the first to leave a pro
    • 259
      Smooth setup & ui
    • 248
      Mailing list
    • 149
      Robust e-mail creation
    • 120
      Integrates with a lot of external services
    • 109
      Custom templates
    • 60
      Free tier
    • 49
      Great api
    • 42
      Great UI
    • 33
      A/B Testing Subject Lines
    • 30
      Broad feature set
    • 11
      Subscriber Analytics
    • 9
      Great interface. The standard for email marketing
    • 8
      Great documentation
    • 8
      Mandrill integration
    • 7
      Segmentation
    • 6
      Best deliverability; helps you be the good guy
    • 5
      Facebook Integration
    • 5
      Autoresponders
    • 3
      RSS-to-email
    • 3
      Co-branding
    • 3
      Customization
    • 3
      Embedded signup forms
    • 2
      Automation
    • 1
      Great logo
    • 1
      Groups
    • 0
      Landing pages

    Sign up to add or upvote prosMake informed product decisions

    Cons of Klaviyo
    Cons of Mailchimp
      Be the first to leave a con
      • 2
        Super expensive
      • 1
        No Terraform provider
      • 1
        Poor API
      • 1
        Charged based on subscribers as opposed to emails sent

      Sign up to add or upvote consMake informed product decisions

      What is Klaviyo?

      A cloud-based email marketing solution for e-commerce businesses. It allows users to send out targeted email campaigns based on metrics such as purchasing and viewing history and how customers have interacted with past emails.

      What is Mailchimp?

      MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

      Need advice about which tool to choose?Ask the StackShare community!

      What companies use Klaviyo?
      What companies use Mailchimp?
      See which teams inside your own company are using Klaviyo or Mailchimp.
      Sign up for Private StackShareLearn More

      Sign up to get full access to all the companiesMake informed product decisions

      What tools integrate with Klaviyo?
      What tools integrate with Mailchimp?

      Sign up to get full access to all the tool integrationsMake informed product decisions

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      What are some alternatives to Klaviyo and Mailchimp?
      InfusionSoft
      It is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation and e-commerce functionalities in a suite. It helps small businesses across various industries deliver sales volumes and customer service experiences.
      ActiveCampaign
      Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.
      Drip
      It is the first ECRM–an Ecommerce CRM designed for building personal and profitable relationships with your customers at scale. It uses customer insight, data, and smarter email marketing automation at scale. With the best customer experience, your brand will never blend in.
      HubSpot
      Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
      mailerlite
      MailerLite is an email marketing and automation software designed to help people of all skill levels create professional and personalized marketing campaigns on their own.
      See all alternatives