Klaviyo vs MailChimp: What are the differences?
What is Klaviyo? *A marketing automation and email platform *. A cloud-based email marketing solution for e-commerce businesses. It allows users to send out targeted email campaigns based on metrics such as purchasing and viewing history and how customers have interacted with past emails.
What is MailChimp? Easy email newsletters. MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
Klaviyo and MailChimp can be primarily classified as "Email Marketing" tools.
Some of the features offered by Klaviyo are:
- Fast integrations
- Segmentation possibilities
- Track website behavior
On the other hand, MailChimp provides the following key features:
- Facebook Integration
- AutoConnect Templates
- Full Featured API
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What is Klaviyo?
What is Mailchimp?
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