Looker vs Mixpanel

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Looker
Looker

161
106
+ 1
6
Mixpanel
Mixpanel

3.8K
886
+ 1
432
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Looker vs Mixpanel: What are the differences?

What is Looker? Pioneering the next generation of BI, data discovery & data analytics. We've built a unique data modeling language, connections to today's fastest analytical databases, and a service that you can deploy on any infrastructure, and explore on any device. Plus, we'll help you every step of the way.

What is Mixpanel? Actions speak louder than page views. Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.

Looker belongs to "Business Intelligence" category of the tech stack, while Mixpanel can be primarily classified under "Funnel Analysis Analytics".

Some of the features offered by Looker are:

  • Zero-lag access to data
  • No limits
  • Personalized setup and support

On the other hand, Mixpanel provides the following key features:

  • Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
  • Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
  • Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.

"Real time in app customer chat support" is the top reason why over 2 developers like Looker, while over 141 developers mention "Great visualization ui" as the leading cause for choosing Mixpanel.

According to the StackShare community, Mixpanel has a broader approval, being mentioned in 1841 company stacks & 196 developers stacks; compared to Looker, which is listed in 71 company stacks and 7 developer stacks.

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What is Looker?

We've built a unique data modeling language, connections to today's fastest analytical databases, and a service that you can deploy on any infrastructure, and explore on any device. Plus, we'll help you every step of the way.

What is Mixpanel?

Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
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    What are some alternatives to Looker and Mixpanel?
    Tableau
    Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.
    Superset
    Superset's main goal is to make it easy to slice, dice and visualize data. It empowers users to perform analytics at the speed of thought.
    Periscope
    Periscope is a data analysis tool that uses pre-emptive in-memory caching and statistical sampling to run data analyses really, really fast.
    Chartio
    Chartio is a cloud-based business analytics solution on a mission to enable everyone within an organization to access, explore, transform and visualize their data.
    Mode
    Created by analysts, for analysts, Mode is a SQL-based analytics tool that connects directly to your database. Mode is designed to alleviate the bottlenecks in today's analytical workflow and drive collaboration around data projects.
    See all alternatives
    Decisions about Looker and Mixpanel
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    Interest over time
    Reviews of Looker and Mixpanel
    Review ofMixpanelMixpanel

    I am using Mixpanel in a Saas App, it's the most advanced analytics platform ever. I have used similar products in the past and Mixpanel beats every other product out there.

    The main feature I like is the funnels, which give some actionable insights regarding my product, I was able to make feature decisions based on this. I was even able to make critical decisions regarding the work flow.

    Also now with their People feature , I am able to automate email notification based on users activity.

    How developers use Looker and Mixpanel
    Avatar of Lee Munroe
    Lee Munroe uses MixpanelMixpanel

    Using Mixpanel to track events tells me what language users are switching to, what the most popular themes are and how often users are starting video chats. It also gives me a tool to experiment quickly with "fake" buttons and see if users click them. This enables me to validate the need for new features before fully building them out.

    Avatar of Coolfront Technologies
    Coolfront Technologies uses MixpanelMixpanel

    Used to gather metrics in Coolfront Mobile for "Charlie" (Flat rate search engine) search behaviors (e.g. How end users are searching and finding repairs). Results from data are then used to "train" search engine to become "smarter".

    Avatar of Flutter Health Inc.
    Flutter Health Inc. uses MixpanelMixpanel

    Mixpanel API is integrated to the Flutter app to track the events in real time. It helps to analyze the user's behavior in the app and see if the application and its features are intuitively clear to the users.

    Avatar of Lyndon Wong
    Lyndon Wong uses LookerLooker

    BI front-end to a Google BigQuery warehouse. Data exploration, dashboards, audience segmentation, workflow integrations. Can define audiences and take action via Webhook and Segment API integrations.

    Avatar of Rich Taylor
    Rich Taylor uses LookerLooker

    I use Looker to analyze sales, marketing, and business data. Also great for operational dashboards and data discovery.

    Avatar of Lee Munroe
    Lee Munroe uses MixpanelMixpanel

    Track events and what users are doing.

    Avatar of Lyndon Wong
    Lyndon Wong uses MixpanelMixpanel

    Analytics and insights about users.

    How much does Looker cost?
    How much does Mixpanel cost?
    Pricing unavailable