MailChimp vs Movable Ink: What are the differences?
What is MailChimp? Easy email newsletters. MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
What is Movable Ink? We pioneered the application of contextual experiences to email. Movable Ink clients can use any email service provider to deliver dynamic content that changes, in real-time, according to the context of each individual consumer. More than 250 brands use Movable Ink to optimize their email campaigns.
MailChimp and Movable Ink can be categorized as "Email Marketing" tools.
Some of the features offered by MailChimp are:
- Facebook Integration
- AutoConnect Templates
- Full Featured API
On the other hand, Movable Ink provides the following key features:
- Import your designs into agileEMAIL, and convert them into fully responsive bulletproof HTML email templates within minutes.
- View and manipulate every element of your desktop and mobile templates in an intuitive, responsive, real-time interface. Our cutting-edge visual email template editor makes the creation of real-time email campaigns easier than ever before.
- Get fully responsive email from one HTML file. Our unified template export gives you the option to export your final HTML template through a simple copy and paste, file download, or by forwarding it as an email.
What is Mailchimp?
What is Movable Ink?
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I have been using MailChimp and I found it the best choice for Newsletter and building email templates.
The only annoying part as a developer is when I started using their API through mandrill, The API itself work perfect, but the issue is in the templates.
I start by creating a template in Mailchimp then submit it to mandrill (this gives me the impression that API is a second citizen in mailchimp, but not a big deal, it works) then I update the template code through Mandrill and here start the problem because you loose the Sync between MailChimp and Mandrill. Mandrill has a very poor template editor and you can't Sync it back to MailChimp to use their greate template editor.
Everything else is great.
At zerotoherojs.com there are two kinds of mailing that I send.
- Important system emails.
- News and updates.
I send the important emails using Mailgun, and news and updates using MailChimp.
For managing your mailing list, and sending occasional newsletters, MailChimp is the best.
MailChimp is used to provision our newsletters to our customers. To outsource the Email traffic its a good choice for the quality and services they provide.
Top-of-funnel email campaigns. Email communication with people who exist outside of our core automated systems (aka outside of our digital journey).
We use MailChimp for collecting signups on landing pages, our main app, for drip campaigns, and to send updates to users.