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MailChimp vs Movable Ink: What are the differences?
What is MailChimp? Easy email newsletters. MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
What is Movable Ink? We pioneered the application of contextual experiences to email. Movable Ink clients can use any email service provider to deliver dynamic content that changes, in real-time, according to the context of each individual consumer. More than 250 brands use Movable Ink to optimize their email campaigns.
MailChimp and Movable Ink can be categorized as "Email Marketing" tools.
Some of the features offered by MailChimp are:
- Facebook Integration
- AutoConnect Templates
- Full Featured API
On the other hand, Movable Ink provides the following key features:
- Import your designs into agileEMAIL, and convert them into fully responsive bulletproof HTML email templates within minutes.
- View and manipulate every element of your desktop and mobile templates in an intuitive, responsive, real-time interface. Our cutting-edge visual email template editor makes the creation of real-time email campaigns easier than ever before.
- Get fully responsive email from one HTML file. Our unified template export gives you the option to export your final HTML template through a simple copy and paste, file download, or by forwarding it as an email.
Pros of Mailchimp
- Smooth setup & ui259
- Mailing list248
- Robust e-mail creation148
- Integrates with a lot of external services120
- Custom templates109
- Free tier59
- Great api49
- Great UI42
- A/B Testing Subject Lines33
- Broad feature set30
- Subscriber Analytics11
- Great interface. The standard for email marketing9
- Great documentation8
- Mandrill integration8
- Segmentation7
- Best deliverability; helps you be the good guy6
- Facebook Integration5
- Autoresponders5
- Customization3
- RSS-to-email3
- Co-branding3
- Embedded signup forms3
- Automation2
- Great logo1
- Groups1
- Landing pages0
Pros of Movable Ink
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Cons of Mailchimp
- Super expensive2
- Poor API1
- Charged based on subscribers as opposed to emails sent1