StackShareStackShare
Follow on
StackShare

Discover and share technology stacks from companies around the world.

Follow on

© 2025 StackShare. All rights reserved.

Product

  • Stacks
  • Tools
  • Feed

Company

  • About
  • Contact

Legal

  • Privacy Policy
  • Terms of Service
  1. Stackups
  2. Business Tools
  3. Marketing Automation
  4. Email Marketing
  5. MailChimp vs prismic.io

MailChimp vs prismic.io

OverviewDecisionsComparisonAlternatives

Overview

Mailchimp
Mailchimp
Stacks22.9K
Followers12.7K
Votes1.2K
prismic.io
prismic.io
Stacks157
Followers280
Votes24

MailChimp vs prismic.io: What are the differences?

## Key Differences between MailChimp and prismic.io

MailChimp and prismic.io are two popular platforms that serve different purposes for businesses. Here are the key differences between the two:

1. **Functionality**: MailChimp is primarily an email marketing platform that focuses on building and sending email campaigns to a subscriber list. On the other hand, prismic.io is a content management system (CMS) tailored for managing website content and providing API-based access for developers to build dynamic websites.

2. **Use Case**: MailChimp is best suited for businesses looking to engage with their audience through email marketing campaigns, while prismic.io is ideal for businesses that require a flexible CMS to create and manage digital content for websites or applications.

3. **Customization**: MailChimp offers pre-designed email templates that can be customized with drag-and-drop tools, whereas prismic.io allows users to create custom content structures, define relationships between content types, and tailor the CMS to specific project requirements.

4. **Integration Capabilities**: MailChimp has an extensive list of integrations with various platforms and tools to enhance its functionality, such as e-commerce platforms and CRMs. Meanwhile, prismic.io provides a RESTful API that enables seamless integration with any web development technology stack.

5. **Cost**: MailChimp offers a freemium plan with limited features and paid plans based on the number of subscribers, while prismic.io charges a monthly fee based on the number of users, custom types, and API requests, making it more suitable for larger teams or projects.

6. **User Interface**: MailChimp provides a user-friendly interface with intuitive tools for creating and managing email campaigns, making it easy for beginners to use. In contrast, prismic.io offers a more developer-centric interface with advanced customization options and access to API documentation for technical users.

In Summary, MailChimp is a leading platform for email marketing campaigns, while prismic.io is a versatile CMS solution for managing digital content and building dynamic websites. Each platform caters to different business needs and offers distinct features for effective communication and content management.

Share your Stack

Help developers discover the tools you use. Get visibility for your team's tech choices and contribute to the community's knowledge.

View Docs
CLI (Node.js)
or
Manual

Advice on Mailchimp, prismic.io

Kamil
Kamil

Product Manager at Wooclap

Jul 17, 2020

Needs adviceonGoogle DocsGoogle DocsGatsbyGatsby

Hi StackSharers, your help is dearly needed as we're making a move to which we will commit for the next few years.

Problem: As our Marketing team gets growing needs to publish content fast and autonomously, we're trying to add a CMS to our stack.

Specs:

  • This CMS should have fairly advanced marketing features: either natively built, and/or be open source, so we can either find third parties' plugins suiting our needs or build our own plugins homebrew.

  • "Advanced marketing features" like these: Non-devs should be able to handle content autonomously, Should have a non-dev friendly interface, should allow creating a library of reusable components/modules, should show the preview before publishing, should have a calendar with all publications, should show the history/tracking, should allow collaborating (Google Docs like), should display characters limit optimized for SEO.

Solution: We're considering an SSG + Headless CMS combination. We're fairly confident for the SSG (Gatsby), but we're still uncertain which CMS we should choose.

122k views122k
Comments
Maxim
Maxim

Web developer

Apr 14, 2020

Needs adviceonSanitySanity

Hi Community, Would like to ask for advice from people familiar with those tools. We are a small self-funded startup and initial cost for us is very important at that stage. That's why we are leaning towards Sanity. The CMS will be used to power our website and flutter cross-platform mobile applications.

108k views108k
Comments

Detailed Comparison

Mailchimp
Mailchimp
prismic.io
prismic.io

MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

Prismic is a Content Management System, a tool for editing online content, also known as a headless CMS, an API CMS, a content platform, a disruptive content-as-a-service digital experience.

Facebook Integration;AutoConnect Templates;Full Featured API;Subscriber Analytics;MailChimp Mobile;Email Templates;Template Language;Drag-and-Drop Editor;Multi-user Accounts;Autoresponders;Co-branding;Custom Forms;Data Security and Privacy;Email Delivery;Groups;Image and File Hosting;List Management;Segmentation;Service and Support;Subscriber Preferences;Delivery Doctor;Geolocation;Inbox Inspector;Merge Tags;RSS-to-email;Campaign Archives;Comments;Social Sharing;Reports Overview;Social Stats;A/B Split Testing;List Dashboard
-
Statistics
Stacks
22.9K
Stacks
157
Followers
12.7K
Followers
280
Votes
1.2K
Votes
24
Pros & Cons
Pros
  • 259
    Smooth setup & ui
  • 248
    Mailing list
  • 148
    Robust e-mail creation
  • 120
    Integrates with a lot of external services
  • 109
    Custom templates
Cons
  • 2
    Super expensive
  • 1
    Poor API
  • 1
    Charged based on subscribers as opposed to emails sent
Pros
  • 7
    Nice writing room
  • 3
    Prismic.io powers lichess.org/blog
  • 3
    Very Good UX
  • 2
    Works with GraphQL with Gatsby
  • 2
    Friendly Pricing
Cons
  • 2
    No write API yet
  • 1
    Bad Documentation
  • 1
    No admin UX control (only schema)
Integrations
Formstack
Formstack
Zendesk
Zendesk
Squarespace
Squarespace
Insightly
Insightly
Get Satisfaction
Get Satisfaction
Hipmob
Hipmob
Recurly
Recurly
ClickTale
ClickTale
HipChat
HipChat
Shopify
Shopify
No integrations available

What are some alternatives to Mailchimp, prismic.io?

Sanity

Sanity

Sanity is a headless, real-time CMS where the editor is an open source React-based construction kit and the backend is a graph-oriented cloud datastore with a globally distributed CDN.

Contentful

Contentful

With Contentful, you can bring your content anywhere using our APIs, completely customize your content structure all while using your preferred programming languages and frameworks.

Tipe

Tipe

All your Apps have text and your developers don't want to manage it. Create and manage your text or assets with powerful editing tools and access it from anywhere with a GraphQL or REST API.

Campaign Monitor

Campaign Monitor

Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.

Cockpit

Cockpit

An API-driven CMS without forcing you to make compromises in how you implement your site. The CMS for developers. Manage content like collections, regions, forms and galleries which you can reuse anywhere on your website.

Zoho Mail

Zoho Mail

It is a secure and reliable business email solution tailor-made for your organization's communication needs. With enhanced collaboration features, it's not just an inbox—it's more.

Mailtrain

Mailtrain

Mailtrain is a self hosted newsletter application built on Node.js (v5+) and MySQL (v5.5+ or MariaDB).

Iterable

Iterable

Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints at scale without engineering support.

GraphCMS

GraphCMS

GraphCMS is a GraphQL Based Headless Content Management System. It lets you build a hosted GraphQL backend for your applications and gives you all the tools you need to manage your content.

GetResponse

GetResponse

It enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.

Related Comparisons

HipChat
Slack

HipChat vs Mattermost vs Slack

Litmus
Email on Acid

Email on Acid vs Litmus

InVision
Proto.io

InVision vs Marvel vs Proto.io

Webex
Microsoft Teams

Microsoft Teams vs Webex

Slack
RocketChat

Mattermost vs RocketChat vs Slack