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Mixpanel

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Mixpanel vs Swrve: What are the differences?

What is Mixpanel? Actions speak louder than page views. Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.

What is Swrve? An integrated mobile marketing automation platform for managing the customer lifecycle on mobile. We Drive Mobile Engagement - An integrated mobile marketing automation platform for managing the customer lifecycle on mobile.

Mixpanel can be classified as a tool in the "Funnel Analysis Analytics" category, while Swrve is grouped under "Mobile A/B Testing".

Some of the features offered by Mixpanel are:

  • Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
  • Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
  • Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.

On the other hand, Swrve provides the following key features:

  • Tracking and analytics
  • User segmentation and behavioral targeting
  • Push messaging
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Pros of Mixpanel
Pros of Swrve
  • 143
    Great visualization ui
  • 107
    Easy integration
  • 76
    Great funnel funcionality
  • 58
    Free
  • 22
    A wide range of tools
  • 15
    Powerful Graph Search
  • 11
    Responsive Customer Support
  • 1
    Nice reporting
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    Cons of Mixpanel
    Cons of Swrve
    • 2
      Messaging (notification, email) features are weak
    • 2
      Paid plans can get expensive
      Be the first to leave a con

      Sign up to add or upvote consMake informed product decisions

      What is Mixpanel?

      Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

      What is Swrve?

      We Drive Mobile Engagement - An integrated mobile marketing automation platform for managing the customer lifecycle on mobile.

      Need advice about which tool to choose?Ask the StackShare community!

      What companies use Mixpanel?
      What companies use Swrve?
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        What tools integrate with Mixpanel?
        What tools integrate with Swrve?

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        Blog Posts

        Jul 2 2019 at 9:34PM

        Segment

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        What are some alternatives to Mixpanel and Swrve?
        Amplitude
        Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
        Google Analytics
        Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
        Heap
        Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
        KISSmetrics
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        Localytics
        Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.
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