Mixpanel vs Swrve: What are the differences?
What is Mixpanel? Actions speak louder than page views. Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
What is Swrve? An integrated mobile marketing automation platform for managing the customer lifecycle on mobile. We Drive Mobile Engagement - An integrated mobile marketing automation platform for managing the customer lifecycle on mobile.
Mixpanel can be classified as a tool in the "Funnel Analysis Analytics" category, while Swrve is grouped under "Mobile A/B Testing".
Some of the features offered by Mixpanel are:
- Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
- Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
- Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.
On the other hand, Swrve provides the following key features:
- Tracking and analytics
- User segmentation and behavioral targeting
- Push messaging
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What is Mixpanel?
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