Mixpanel vs Woopra: What are the differences?
What is Mixpanel? Actions speak louder than page views. Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
What is Woopra? Real-time customer analytics that delivers a comprehensive view of the customer to help you create better experiences. Woopra unites customer data from your company's web, mobile, email automation, product, and more, to build a single, complete profile for each user. This is the foundation for creating better customer experiences through optimization.
Mixpanel and Woopra are primarily classified as "Funnel Analysis Analytics" and "Customer Analytics" tools respectively.
Some of the features offered by Mixpanel are:
- Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
- Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
- Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.
On the other hand, Woopra provides the following key features:
- Customer Profiles
- Real-time Platform
- Customizable Analytics
"Great visualization ui" is the primary reason why developers consider Mixpanel over the competitors, whereas "Real-time analytics" was stated as the key factor in picking Woopra.
Airbnb, Uber Technologies, and Stripe are some of the popular companies that use Mixpanel, whereas Woopra is used by StackShare, Movielala, and White Rabbit Express. Mixpanel has a broader approval, being mentioned in 1841 company stacks & 197 developers stacks; compared to Woopra, which is listed in 63 company stacks and 6 developer stacks.