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Periscope vs Visual Website Optimizer: What are the differences?
What is Periscope? Periscope plugs directly into your database and lets you run, save and share analyses over billions of data rows in seconds. Periscope is a data analysis tool that uses pre-emptive in-memory caching and statistical sampling to run data analyses really, really fast.
What is Visual Website Optimizer? A/B Testing with In-Built Heatmaps. Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales.
Periscope and Visual Website Optimizer are primarily classified as "Business Intelligence" and "A/B Testing Analytics" tools respectively.
Some of the features offered by Periscope are:
- Beautiful Visualizations
- Expert Query Tools
- Seamless Sharing
On the other hand, Visual Website Optimizer provides the following key features:
- A/B testing
- Multivariate testing
- Geo and Behavioral targeting
"Great for learning and teaching people SQL" is the top reason why over 4 developers like Periscope, while over 5 developers mention "Easy setup" as the leading cause for choosing Visual Website Optimizer.
Pros of Periscope
- Great for learning and teaching people SQL6
- Gorgeous "share-able" and "embeddable" dashboards4
Pros of Visual Website Optimizer
- Easy setup6
- Heatmaps Included2
- Well done1
- Great Customer Support1
- Easy to Use1