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Salesforce Marketing Cloud vs SharpSpring: What are the differences?
Developers describe Salesforce Marketing Cloud as "A unified marketing platform to know consumers, engage them, and personalize their experience". Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications. On the other hand, SharpSpring is detailed as "All-inclusive and affordable marketing automation built to drive leads, generate sales & optimize ROI". It is targeted primarily at small and medium-size businesses, offering a wide array of features to make sure that users get all the online marketing functionalities that they need.
Salesforce Marketing Cloud and SharpSpring belong to "Marketing Automation" category of the tech stack.
Some of the features offered by Salesforce Marketing Cloud are:
- Journey Builder
- Email Studio
- Salesforce DMP
On the other hand, SharpSpring provides the following key features:
- Behavioral Based Email Automation
- Dynamic Forms
- Lead Nurturing
