Achieving #MarketingAutomation using AutopilotHQ
Some of the key aspects evaluated here: - Ability to integrate with Segment or Zapier - Being multi-channel (Not just Email automation) - Dozens of integrations and capabilities: SFDC, In app messages, SMS, Push Notifications, Direct Mail, Segment Events... - Allowing teams to operate outside of engineering dependencies - Segmentation against user attributes / user traits - Static or Dynamic segments - Concept of user journeys - And more
Combined with Segment and its own sets of integrations and capabilities, AutopilotHQ ended up being a very powerful tool for Product Marketing to use at SmartZip.
Couple of years later, there certainly were some overlap with the features offered by Intercom 's engagement module , but our team kept on using this tool given the greater range of functionality / capabilities.