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  5. GA Insights vs Google Analytics

GA Insights vs Google Analytics

OverviewComparisonAlternatives

Overview

Google Analytics
Google Analytics
Stacks128.5K
Followers50.7K
Votes5.1K
GA Insights
GA Insights
Stacks0
Followers3
Votes0

GA Insights vs Google Analytics: What are the differences?

  1. Data Collection: Google Analytics collects data from websites and apps based on the tracking code implemented on the digital properties, while GA Insights collects data directly from Google Analytics API and provides a more customized and focused view of the data.

  2. Reporting Interface: Google Analytics has a standard reporting interface with pre-defined reports and dashboards, whereas GA Insights allows for custom report creation, personalized dashboards, and advanced data visualization options.

  3. Alerts and Notifications: Google Analytics does not provide real-time alerts or notifications for specific events or changes in data, whereas GA Insights allows users to set up customized alerts based on specific metrics, dimensions, or benchmarks.

  4. Data Segmentation: Google Analytics offers basic data segmentation capabilities, while GA Insights provides advanced segmentation options based on specific business goals, user behavior, and other custom parameters.

  5. Predictive Analytics: Google Analytics does not have built-in predictive analytics capabilities, whereas GA Insights offers predictive analytics features such as forecasting trends, identifying patterns, and predicting future outcomes based on historical data.

  6. Cost and Pricing: Google Analytics is free to use for most businesses, while GA Insights may require a subscription fee for access to advanced features, custom reports, and additional support services.

In Summary, GA Insights offers more customization, advanced features, and predictive analytics capabilities compared to Google Analytics, but may come with additional costs for accessing these advanced functionalities.

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Detailed Comparison

Google Analytics
Google Analytics
GA Insights
GA Insights

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Monitor the health of your business 24 hours a day. Get alerts when your metrics go outside normal thresholds. Get scheduled reports sent to Slack, MsTeams and Email.

Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.;Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.;Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.;Mobile Analytics- Google Analytics helps you measure the impact of mobile on your business. Additionally, if you build mobile apps Google Analytics offers Software Development Kits for iOS and Android so you can measure how people use your app.;Conversion Analytics- Find out how many customers you're attracting, how much you're selling and how users are engaging with your site with Google Analytics' range of analysis features.;Advertising Analytics- Make the most of your advertising by learning how well your social, mobile, search and display ads are working. Link your website activity to your marketing campaigns to get the complete picture and improve your advertising performance.
Find out about site issues before they cost your business; Once setup you won't need to keep visiting Google Analytics; Point & click setup, it just takes a few minutes; Daily, Weekly and Monthly reports to keep you and your team informed; Get an instant snapshot into the health of your organization
Statistics
Stacks
128.5K
Stacks
0
Followers
50.7K
Followers
3
Votes
5.1K
Votes
0
Pros & Cons
Pros
  • 1483
    Free
  • 927
    Easy setup
  • 891
    Data visualization
  • 698
    Real-time stats
  • 406
    Comprehensive feature set
Cons
  • 11
    Confusing UX/UI
  • 8
    Super complex
  • 6
    Very hard to build out funnels
  • 4
    Poor web performance metrics
  • 3
    Very easy to confuse the user of the analytics
No community feedback yet
Integrations
Mad Mimi
Mad Mimi
Hipmob
Hipmob
Visual Website Optimizer
Visual Website Optimizer
Squarespace
Squarespace
ClickTale
ClickTale
CloudFlare
CloudFlare
Segment
Segment
Optimizely
Optimizely
FreshDesk
FreshDesk
SnapEngage
SnapEngage
Slack
Slack
Google Ads
Google Ads
Microsoft Teams
Microsoft Teams

What are some alternatives to Google Analytics, GA Insights?

Mixpanel

Mixpanel

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Piwik

Piwik

Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.

Clicky

Clicky

Clicky Web Analytics gives bloggers and smaller web sites a more personal understanding of their visitors. Clicky has various features that helps stand it apart from the competition specifically Spy and RSS feeds that allow web site owners to get live information about their visitors.

Plausible

Plausible

It is a lightweight and open-source website analytics tool. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR.

Databricks

Databricks

Databricks Unified Analytics Platform, from the original creators of Apache Spark™, unifies data science and engineering across the Machine Learning lifecycle from data preparation to experimentation and deployment of ML applications.

userTrack

userTrack

userTrack is now called UXWizz. Get access to better insights, a faster dashboard and increase user privacy. It provides detailed visitor insights without relying on third-parties.

Quickmetrics

Quickmetrics

It is a service for collecting, analyzing and visualizing custom metrics. It can be used to track anything from signups to server response times. Sending events is super simple.

Matomo

Matomo

It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

Maze

Maze

Maze empowers product and marketing teams to test anything from prototypes to copy, or round up user feedback—all in one place. Rapidly collect user insights across teams and create better user experiences, together.

Ackee (Analytics)

Ackee (Analytics)

Self-hosted, Node.js based analytics tool for those who care about privacy. Ackee runs on your own server, analyses the traffic of your websites and provides useful statistics in a minimal interface.

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