Mailchimp vs Moosend: What are the differences?

Introduction: Mailchimp and Moosend are popular email marketing platforms that offer a range of features to help businesses create and manage effective email campaigns. While both platforms have similarities, there are key differences that set them apart.

1. Pricing and Plans: Mailchimp offers a freemium plan that allows users to send up to 10,000 emails per month to 2,000 subscribers. They also have paid plans with more features and higher email volume limits. On the other hand, Moosend offers a free plan with unlimited emails to up to 1,000 subscribers. Their paid plans are more cost-effective compared to Mailchimp, allowing users to send to more subscribers at a lower price point.

2. Automation and Workflows: Mailchimp is known for its robust automation capabilities, allowing users to create complex workflows and trigger emails based on user actions. Moosend also offers automation features, but they are not as extensive as Mailchimp. Mailchimp's automation features provide more flexibility and customization options, making it a preferred choice for businesses with complex automation needs.

3. Template Design and Customization: Mailchimp provides a wide range of templates and a drag-and-drop editor for easy email design. They also offer advanced customization options for developers. Moosend, on the other hand, has a smaller selection of templates but offers a user-friendly editor with drag-and-drop functionality. While both platforms allow customization, Mailchimp offers more options for tailored designs.

4. Integrations and Ecommerce Support: Mailchimp has a large number of integrations with popular ecommerce platforms and tools, making it easier for businesses to connect their online stores and track customer behavior. Moosend also offers integrations and ecommerce support, but they have a more limited selection compared to Mailchimp. If seamless integration with ecommerce platforms is a priority, Mailchimp may be the better choice.

5. Analytics and Reporting: Mailchimp provides in-depth analytics and reporting tools, allowing users to track email performance, subscriber engagement, and conversion rates. Moosend also offers reporting features, but they are not as comprehensive as Mailchimp's. Mailchimp's analytics provide more detailed insights, making it easier for businesses to optimize their email marketing strategies.

6. Support and Customer Service: Both Mailchimp and Moosend offer customer support via email and live chat. However, Mailchimp provides phone support for paid users, which is not available in Moosend. If prompt phone support is a priority, Mailchimp may be the preferred option.

In summary, Mailchimp offers more extensive automation capabilities, a wider range of templates and customization options, a larger selection of integrations and ecommerce support, comprehensive analytics and reporting tools, as well as phone support for paid users. Moosend, on the other hand, offers a more cost-effective pricing structure and a user-friendly editor. Consider your specific needs and priorities when choosing between the two platforms.