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ActiveCampaign vs Klaviyo: What are the differences?
Developers describe ActiveCampaign as "Sales and marketing automation platform". Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages. On the other hand, Klaviyo is detailed as "*A marketing automation and email platform *". A cloud-based email marketing solution for e-commerce businesses. It allows users to send out targeted email campaigns based on metrics such as purchasing and viewing history and how customers have interacted with past emails.
ActiveCampaign and Klaviyo are primarily classified as "Marketing Automation" and "Email Marketing" tools respectively.
Some of the features offered by ActiveCampaign are:
- Contact management
- Drag and Drop email designer
On the other hand, Klaviyo provides the following key features:
- Fast integrations
- Segmentation possibilities
- Track website behavior
Pros of ActiveCampaign
- Advanced flow builder0