Adobe Analytics vs Google Analytics vs Matomo

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Adobe Analytics

116
103
+ 1
0
Google Analytics

122.4K
45.6K
+ 1
5K
Matomo

1.9K
163
+ 1
6
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Pros of Adobe Analytics
Pros of Google Analytics
Pros of Matomo
    Be the first to leave a pro
    • 1.5K
      Free
    • 926
      Easy setup
    • 890
      Data visualization
    • 698
      Real-time stats
    • 405
      Comprehensive feature set
    • 181
      Goals tracking
    • 154
      Powerful funnel conversion reporting
    • 138
      Customizable reports
    • 83
      Custom events try
    • 53
      Elastic api
    • 14
      Updated regulary
    • 8
      Interactive Documentation
    • 3
      Google play
    • 2
      Industry Standard
    • 2
      Advanced ecommerce
    • 2
      Walkman music video playlist
    • 1
      Medium / Channel data split
    • 1
      Financial Management Challenges -2015h
    • 1
      Lifesaver
    • 1
      Easy to integrate
    • 1
      Updated regulary
    • 1
      Goals tracking
    • 1
      Self-hosted
    • 1
      Open Source
    • 1
      Full data control
    • 1
      Free

    Sign up to add or upvote prosMake informed product decisions

    Cons of Adobe Analytics
    Cons of Google Analytics
    Cons of Matomo
      Be the first to leave a con
      • 10
        Confusing UX/UI
      • 7
        Super complex
      • 6
        Very hard to build out funnels
      • 3
        Poor web performance metrics
      • 2
        Very easy to confuse the user of the analytics
      • 2
        Time spent on page isn't accurate out of the box
        Be the first to leave a con

        Sign up to add or upvote consMake informed product decisions

        What is Adobe Analytics?

        It is a web analytics service used in the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. It makes hard things easy. Its AI and machine learning brings hidden opportunities and answers to everyone with the click of a button.

        What is Google Analytics?

        Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

        What is Matomo?

        It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

        Need advice about which tool to choose?Ask the StackShare community!

        Jobs that mention Adobe Analytics, Google Analytics, and Matomo as a desired skillset
        CBRE
        Netherlands Noord-Brabant 's-Hertogenbosch
        CBRE
        United Kingdom of Great Britain and Northern Ireland England Feltham
        CBRE
        United States of America Washington Redmond
        CBRE
        Australia Victoria Melbourne
        What companies use Adobe Analytics?
        What companies use Google Analytics?
        What companies use Matomo?

        Sign up to get full access to all the companiesMake informed product decisions

        What tools integrate with Adobe Analytics?
        What tools integrate with Google Analytics?
        What tools integrate with Matomo?

        Sign up to get full access to all the tool integrationsMake informed product decisions

        Blog Posts

        Jul 2 2019 at 9:34PM

        Segment

        Google AnalyticsAmazon S3New Relic+25
        10
        6567
        GitHubPythonNode.js+47
        53
        71588
        GitHubGitSlack+30
        27
        17619
        JavaScriptGitHubGit+33
        20
        2006
        JavaScriptGitHubPython+42
        53
        21172
        What are some alternatives to Adobe Analytics, Google Analytics, and Matomo?
        Tableau
        Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.
        Amplitude
        Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
        Power BI
        It aims to provide interactive visualizations and business intelligence capabilities with an interface simple enough for end users to create their own reports and dashboards.
        Splunk
        It provides the leading platform for Operational Intelligence. Customers use it to search, monitor, analyze and visualize machine data.
        Mixpanel
        Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
        See all alternatives