We first selected Google Cloud Platform about five years ago, because HIPAA compliance was significantly cheaper and easier on Google compared to AWS. We have stayed with Google Cloud because it provides an excellent command line tool for managing resources, and every resource has a well-designed, well-documented API. SDKs for most of these APIs are available for many popular languages. I have never worked with a cloud platform that's so amenable to automation. Google is also ahead of its competitors in Kubernetes support.

DigitalOcean was where I began; its USD5/month is extremely competitive and the overall experience as highly user-friendly.

However, their offerings were lacking and integrating with other resources I had on AWS was getting more costly (due to transfer costs on AWS). Eventually I moved the entire project off DO's Droplets and onto AWS's EC2.

One may initially find the cost (w/o free tier) and interface of AWS daunting however with good planning you can achieve highly cost-efficient systems with savings plans, spot instances, etcetera.

Do not dive into AWS head-first! Seriously, don't. Stand back and read pricing documentation thoroughly. You can, not to the fault of AWS, easily go way overbudget. Your first action upon getting your AWS account should be to set up billing alarms for estimated and current bill totals.

Albeit restricted to only a few places worlwide compared to its peers in the cloud segment, I am yet to find another provider capable of delivering a score over 5000 (Geekbench) in a benchmark on a single CPU machine, and each machine costs $6 a month. For homelab and experienced users who don't need DBaaS or IaaC's, it's a pretty straightforward choice. A more comprehensive review of Vultr's HF machines can be found here.