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Amazon Pinpoint

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Amazon Pinpoint vs MailChimp: What are the differences?


Amazon Pinpoint and MailChimp are both powerful marketing tools that provide businesses with the ability to connect and engage with customers. However, there are key differences between the two platforms that set them apart.

  1. Pricing Structure:

    • Amazon Pinpoint offers a pay-as-you-go pricing model, where users are charged based on the number of messages or campaigns sent.
    • MailChimp, on the other hand, offers a tiered pricing structure based on the number of subscribers or contacts in your account.
  2. Email Automation Capabilities:

    • Amazon Pinpoint offers robust email automation capabilities, allowing users to create triggered email campaigns based on specific customer actions or events.
    • MailChimp also offers email automation, but it provides a more comprehensive set of features, including pre-built workflows, A/B testing, and more advanced segmentation options.
  3. Integration with Amazon Web Services (AWS):

    • Amazon Pinpoint is built on AWS infrastructure and seamlessly integrates with other AWS services, such as Amazon SES for email delivery. This integration allows for advanced data analysis and personalized messaging.
    • MailChimp, while offering integrations with other popular platforms, does not have the same level of integration with AWS services.
  4. API Capabilities:

    • Amazon Pinpoint provides robust APIs that allow developers to integrate the platform into their own applications and systems, enabling custom messaging experiences.
    • MailChimp also offers APIs for integration, but the capabilities are not as extensive as those offered by Amazon Pinpoint.
  5. SMS and Push Notification Support:

    • Amazon Pinpoint offers the ability to send SMS and push notifications, in addition to emails. This multi-channel support allows for a more comprehensive and effective marketing strategy.
    • MailChimp primarily focuses on email marketing and does not offer the same level of support for SMS and push notifications.
  6. Segmentation and Personalization:

    • Amazon Pinpoint provides powerful segmentation and personalization options, allowing users to target specific customer segments with tailored messages. It also offers dynamic message content based on user attributes or behaviors.
    • MailChimp offers segmentation and personalization features as well, but the options and flexibility are not as extensive as those provided by Amazon Pinpoint.

In Summary, Amazon Pinpoint offers a pay-as-you-go pricing structure with advanced email automation capabilities, seamless integration with AWS services, robust API support, multi-channel messaging options, and powerful segmentation and personalization features. MailChimp, on the other hand, follows a tiered pricing model, provides comprehensive email automation options, has limited integration with AWS, offers basic API support, primarily focuses on email marketing, and has less advanced segmentation and personalization capabilities.

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Pros of Amazon Pinpoint
Pros of Mailchimp
  • 13
    Transactional Messages
  • 259
    Smooth setup & ui
  • 248
    Mailing list
  • 148
    Robust e-mail creation
  • 120
    Integrates with a lot of external services
  • 109
    Custom templates
  • 60
    Free tier
  • 49
    Great api
  • 42
    Great UI
  • 33
    A/B Testing Subject Lines
  • 30
    Broad feature set
  • 11
    Subscriber Analytics
  • 9
    Great interface. The standard for email marketing
  • 8
    Great documentation
  • 8
    Mandrill integration
  • 7
  • 6
    Best deliverability; helps you be the good guy
  • 5
    Facebook Integration
  • 5
  • 3
  • 3
  • 3
  • 3
    Embedded signup forms
  • 2
  • 1
    Great logo
  • 1
  • 0
    Landing pages

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Cons of Amazon Pinpoint
Cons of Mailchimp
    Be the first to leave a con
    • 2
      Super expensive
    • 1
      Poor API
    • 1
      Charged based on subscribers as opposed to emails sent

    Sign up to add or upvote consMake informed product decisions

    What is Amazon Pinpoint?

    Amazon Pinpoint makes it easy to run targeted campaigns to drive user engagement in mobile apps. Amazon Pinpoint helps you understand user behavior, define which users to target, determine which messages to send, schedule the best time to deliver the messages, and then track the results of your campaign.

    What is Mailchimp?

    MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

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    What companies use Amazon Pinpoint?
    What companies use Mailchimp?
    See which teams inside your own company are using Amazon Pinpoint or Mailchimp.
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    What tools integrate with Amazon Pinpoint?
    What tools integrate with Mailchimp?

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    What are some alternatives to Amazon Pinpoint and Mailchimp?
    Twilio offers developers a powerful API for phone services to make and receive phone calls, and send and receive text messages. Their product allows programmers to more easily integrate various communication methods into their software and programs.
    Google Analytics
    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
    Firebase is a cloud service designed to power real-time, collaborative applications. Simply add the Firebase library to your application to gain access to a shared data structure; any changes you make to that data are automatically synchronized with the Firebase cloud and with other clients within milliseconds.
    Amazon SNS
    Amazon Simple Notification Service makes it simple and cost-effective to push to mobile devices such as iPhone, iPad, Android, Kindle Fire, and internet connected smart devices, as well as pushing to other distributed services. Besides pushing cloud notifications directly to mobile devices, SNS can also deliver notifications by SMS text message or email, to Simple Queue Service (SQS) queues, or to any HTTP endpoint.
    SparkPost is the world’s #1 email delivery provider. We empower companies with actionable, real-time data to send relevant email to their customers which increases engagement and both top and bottom line revenue.
    See all alternatives