Amazon Pinpoint vs MailChimp: What are the differences?
What is Amazon Pinpoint? Targeted Push Notifications for Mobile Apps. Amazon Pinpoint makes it easy to run targeted campaigns to drive user engagement in mobile apps. Amazon Pinpoint helps you understand user behavior, define which users to target, determine which messages to send, schedule the best time to deliver the messages, and then track the results of your campaign.
What is MailChimp? Easy email newsletters. MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
Amazon Pinpoint and MailChimp are primarily classified as "Mobile Push Messaging" and "Email Marketing" tools respectively.
Some of the features offered by Amazon Pinpoint are:
- Understand User Behavior
- Create Targeted Campaigns
- Measure Results
On the other hand, MailChimp provides the following key features:
- Facebook Integration
- AutoConnect Templates
- Full Featured API
According to the StackShare community, MailChimp has a broader approval, being mentioned in 1667 company stacks & 670 developers stacks; compared to Amazon Pinpoint, which is listed in 3 company stacks and 3 developer stacks.
What is Amazon Pinpoint?
What is Mailchimp?
Need advice about which tool to choose?Ask the StackShare community!
Why do developers choose Amazon Pinpoint?
Sign up to add, upvote and see more prosMake informed product decisions
What are the cons of using Amazon Pinpoint?
Sign up to get full access to all the companiesMake informed product decisions
Sign up to get full access to all the tool integrationsMake informed product decisions
I have been using MailChimp and I found it the best choice for Newsletter and building email templates.
The only annoying part as a developer is when I started using their API through mandrill, The API itself work perfect, but the issue is in the templates.
I start by creating a template in Mailchimp then submit it to mandrill (this gives me the impression that API is a second citizen in mailchimp, but not a big deal, it works) then I update the template code through Mandrill and here start the problem because you loose the Sync between MailChimp and Mandrill. Mandrill has a very poor template editor and you can't Sync it back to MailChimp to use their greate template editor.
Everything else is great.
At zerotoherojs.com there are two kinds of mailing that I send.
- Important system emails.
- News and updates.
I send the important emails using Mailgun, and news and updates using MailChimp.
For managing your mailing list, and sending occasional newsletters, MailChimp is the best.
MailChimp is used to provision our newsletters to our customers. To outsource the Email traffic its a good choice for the quality and services they provide.
Top-of-funnel email campaigns. Email communication with people who exist outside of our core automated systems (aka outside of our digital journey).
We use MailChimp for collecting signups on landing pages, our main app, for drip campaigns, and to send updates to users.