Amazon Pinpoint vs MailChimp: What are the differences?
What is Amazon Pinpoint? Targeted Push Notifications for Mobile Apps. Amazon Pinpoint makes it easy to run targeted campaigns to drive user engagement in mobile apps. Amazon Pinpoint helps you understand user behavior, define which users to target, determine which messages to send, schedule the best time to deliver the messages, and then track the results of your campaign.
What is MailChimp? Easy email newsletters. MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
Amazon Pinpoint and MailChimp are primarily classified as "Mobile Push Messaging" and "Email Marketing" tools respectively.
Some of the features offered by Amazon Pinpoint are:
- Understand User Behavior
- Create Targeted Campaigns
- Measure Results
On the other hand, MailChimp provides the following key features:
- Facebook Integration
- AutoConnect Templates
- Full Featured API
According to the StackShare community, MailChimp has a broader approval, being mentioned in 1667 company stacks & 670 developers stacks; compared to Amazon Pinpoint, which is listed in 3 company stacks and 3 developer stacks.
I chose Mailchimp for my email marketing lists(s) mainly because of its free plan and easy of use. It's really easy to set up Mailchimp, and you get a large limit for free right away. I mainly use Mailchimp for personal reasons, like sharing my projects and writing. I enjoy how easy it is to compose and quickly send an email off to my list of subscribers, which Mailchimp organizes too.