Need advice about which tool to choose?Ask the StackShare community!
Add tool
Amazon Pinpoint vs MailChimp: What are the differences?
Introduction
Amazon Pinpoint and MailChimp are both powerful marketing tools that provide businesses with the ability to connect and engage with customers. However, there are key differences between the two platforms that set them apart.
-
Pricing Structure:
- Amazon Pinpoint offers a pay-as-you-go pricing model, where users are charged based on the number of messages or campaigns sent.
- MailChimp, on the other hand, offers a tiered pricing structure based on the number of subscribers or contacts in your account.
-
Email Automation Capabilities:
- Amazon Pinpoint offers robust email automation capabilities, allowing users to create triggered email campaigns based on specific customer actions or events.
- MailChimp also offers email automation, but it provides a more comprehensive set of features, including pre-built workflows, A/B testing, and more advanced segmentation options.
-
Integration with Amazon Web Services (AWS):
- Amazon Pinpoint is built on AWS infrastructure and seamlessly integrates with other AWS services, such as Amazon SES for email delivery. This integration allows for advanced data analysis and personalized messaging.
- MailChimp, while offering integrations with other popular platforms, does not have the same level of integration with AWS services.
-
API Capabilities:
- Amazon Pinpoint provides robust APIs that allow developers to integrate the platform into their own applications and systems, enabling custom messaging experiences.
- MailChimp also offers APIs for integration, but the capabilities are not as extensive as those offered by Amazon Pinpoint.
-
SMS and Push Notification Support:
- Amazon Pinpoint offers the ability to send SMS and push notifications, in addition to emails. This multi-channel support allows for a more comprehensive and effective marketing strategy.
- MailChimp primarily focuses on email marketing and does not offer the same level of support for SMS and push notifications.
-
Segmentation and Personalization:
- Amazon Pinpoint provides powerful segmentation and personalization options, allowing users to target specific customer segments with tailored messages. It also offers dynamic message content based on user attributes or behaviors.
- MailChimp offers segmentation and personalization features as well, but the options and flexibility are not as extensive as those provided by Amazon Pinpoint.
In Summary, Amazon Pinpoint offers a pay-as-you-go pricing structure with advanced email automation capabilities, seamless integration with AWS services, robust API support, multi-channel messaging options, and powerful segmentation and personalization features. MailChimp, on the other hand, follows a tiered pricing model, provides comprehensive email automation options, has limited integration with AWS, offers basic API support, primarily focuses on email marketing, and has less advanced segmentation and personalization capabilities.
Manage your open source components, licenses, and vulnerabilities
Learn MorePros of Amazon Pinpoint
Pros of Mailchimp
Pros of Amazon Pinpoint
- Transactional Messages13
Pros of Mailchimp
- Smooth setup & ui259
- Mailing list248
- Robust e-mail creation148
- Integrates with a lot of external services120
- Custom templates109
- Free tier59
- Great api49
- Great UI42
- A/B Testing Subject Lines33
- Broad feature set30
- Subscriber Analytics11
- Great interface. The standard for email marketing9
- Great documentation8
- Mandrill integration8
- Segmentation7
- Best deliverability; helps you be the good guy6
- Facebook Integration5
- Autoresponders5
- Customization3
- RSS-to-email3
- Co-branding3
- Embedded signup forms3
- Automation2
- Great logo1
- Groups1
- Landing pages0
Sign up to add or upvote prosMake informed product decisions
Cons of Amazon Pinpoint
Cons of Mailchimp
Cons of Amazon Pinpoint
Be the first to leave a con
Cons of Mailchimp
- Super expensive2
- Poor API1
- Charged based on subscribers as opposed to emails sent1
Sign up to add or upvote consMake informed product decisions
What is Amazon Pinpoint?
Amazon Pinpoint makes it easy to run targeted campaigns to drive user engagement in mobile apps. Amazon Pinpoint helps you understand user behavior, define which users to target, determine which messages to send, schedule the best time to deliver the messages, and then track the results of your campaign.
What is Mailchimp?
MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
Need advice about which tool to choose?Ask the StackShare community!
What companies use Amazon Pinpoint?
What companies use Mailchimp?
What companies use Amazon Pinpoint?
Manage your open source components, licenses, and vulnerabilities
Learn MoreSign up to get full access to all the companiesMake informed product decisions
What tools integrate with Amazon Pinpoint?
What tools integrate with Mailchimp?
What tools integrate with Amazon Pinpoint?
Sign up to get full access to all the tool integrationsMake informed product decisions
Blog Posts
+44 109
50772
What are some alternatives to Amazon Pinpoint and Mailchimp?
Twilio
Twilio offers developers a powerful API for phone services to make and receive phone calls, and send and receive text messages. Their product allows programmers to more easily integrate various communication methods into their software and programs.
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Firebase
Firebase is a cloud service designed to power real-time, collaborative applications. Simply add the Firebase library to your application to gain access to a shared data structure; any changes you make to that data are automatically synchronized with the Firebase cloud and with other clients within milliseconds.
Amazon SNS
Amazon Simple Notification Service makes it simple and cost-effective to push to mobile devices such as iPhone, iPad, Android, Kindle Fire, and internet connected smart devices, as well as pushing to other distributed services. Besides pushing cloud notifications directly to mobile devices, SNS can also deliver notifications by SMS text message or email, to Simple Queue Service (SQS) queues, or to any HTTP endpoint.
SparkPost
SparkPost is the world’s #1 email delivery provider. We empower companies with actionable, real-time data to send relevant email to their customers which increases engagement and both top and bottom line revenue.