Amplitude vs Snowplow: What are the differences?
Developers describe Amplitude as "User analytics to fuel explosive user growth". Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours. On the other hand, Snowplow is detailed as "Enterprise-strength web, mobile, and event analytics, powered by Hadoop, Kinesis, Redshift and Elasticsearch". Every single event, from your website(s), mobile app(s), desktop applications and server-side systems, stored in your own data warehouse and available to action in real-time.
Amplitude and Snowplow are primarily classified as "Mobile Analytics" and "Custom Analytics" tools respectively.
Some of the features offered by Amplitude are:
- Real-time user analytics, including funnels, retention, flexible user segmentation, and revenue analysis.
- Microscope: Explore the user behavior behind any data point. Compare the behavior of engaged vs. churned users.
- Growth Discovery Engine: Identify behaviors that are predictive of retention or conversion and drive explosive user growth.
On the other hand, Snowplow provides the following key features:
- Record events from your website, mobile app, server side systems, third party systems and any type of connected device , so that you have a record of what happened, when, and to whom
- Processes that data including validating, enriching and modeling it
- Load that data into your own datawarehouse to power sophisticted analytics
"Great for product managers" is the primary reason why developers consider Amplitude over the competitors, whereas "Can track any type of digital event" was stated as the key factor in picking Snowplow.
Snowplow is an open source tool with 4.8K GitHub stars and 993 GitHub forks. Here's a link to Snowplow's open source repository on GitHub.
According to the StackShare community, Amplitude has a broader approval, being mentioned in 109 company stacks & 18 developers stacks; compared to Snowplow, which is listed in 23 company stacks and 7 developer stacks.