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What is Snowplow?

Snowplow is a real-time event data pipeline that lets you track, contextualize, validate and model your customers’ behaviour across your entire digital estate.
Snowplow is a tool in the Custom Analytics category of a tech stack.
Snowplow is an open source tool with 5.6K GitHub stars and 1.2K GitHub forks. Here’s a link to Snowplow's open source repository on GitHub

Who uses Snowplow?

Companies
37 companies reportedly use Snowplow in their tech stacks, including N26, Postclick, and Doubtnut.

Developers
53 developers on StackShare have stated that they use Snowplow.

Snowplow Integrations

PostgreSQL, Amazon S3, Elasticsearch, Kafka, and Microsoft Azure are some of the popular tools that integrate with Snowplow. Here's a list of all 18 tools that integrate with Snowplow.
Pros of Snowplow
5
Can track any type of digital event
3
Data quality
3
Real-time streams
3
First-party tracking
3
Completely open source
2
Redshift integration
2
Snowflake integration
2
BigQuery integration

Snowplow's Features

  • Track rich events from your websites, mobile apps, server-side systems, third party systems and any type of connected device, so that you have a record of what happened, when, and to whom
  • Load your data into your data warehouse of choice to power sophisticated analytics
  • Process your data including validating, enriching and modeling it
  • Your data is available in real-time via Amazon Kinesis, Google Pub/Sub and BigQuery to power real-time applications and reports
  • Your data pipeline is running in your cloud environment giving you full ownership and control of your data

Snowplow Alternatives & Comparisons

What are some alternatives to Snowplow?
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Segment
Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Piwik
Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
Heap
Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
See all alternatives

Snowplow's Followers
100 developers follow Snowplow to keep up with related blogs and decisions.