Google Analytics, Google Tag Manager, Mixpanel, Optimizely, and Segment are the most popular tools in the category “Analytics”. “Free” is the primary reason developers pick Google Analytics over its competitors.
Quickly and easily update tags and code snippets on your website or mobile app
Experimentation platform for marketing, product, and engineering teams, with feature flags and personalization
Analytics that give you actionable insights. Not just canned reports
A free analytics service created by and for game developers
Run custom BI queries and advanced user reports that Mixpanel can't.