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Segment
Segment

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273
Snowplow
Snowplow

52
32
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3
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Segment vs Snowplow: What are the differences?

What is Segment? A single hub to collect, translate and send your data with the flip of a switch. Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.

What is Snowplow? Enterprise-strength web, mobile, and event analytics, powered by Hadoop, Kinesis, Redshift and Elasticsearch. Every single event, from your website(s), mobile app(s), desktop applications and server-side systems, stored in your own data warehouse and available to action in real-time.

Segment and Snowplow are primarily classified as "Analytics Integrator" and "Custom Analytics" tools respectively.

Some of the features offered by Segment are:

  • A single API to integrate third-party tools
  • Data replay that backfills new tools with historical data
  • SQL support to automatically transform and load behavioral data into Amazon Redshift

On the other hand, Snowplow provides the following key features:

  • Record events from your website, mobile app, server side systems, third party systems and any type of connected device , so that you have a record of what happened, when, and to whom
  • Processes that data including validating, enriching and modeling it
  • Load that data into your own datawarehouse to power sophisticted analytics

"Easy to scale and maintain 3rd party services" is the primary reason why developers consider Segment over the competitors, whereas "Can track any type of digital event" was stated as the key factor in picking Snowplow.

Snowplow is an open source tool with 4.82K GitHub stars and 1K GitHub forks. Here's a link to Snowplow's open source repository on GitHub.

StackShare, Product Hunt, and Typeform are some of the popular companies that use Segment, whereas Snowplow is used by Tilt, Auto Trader, and Opower. Segment has a broader approval, being mentioned in 831 company stacks & 79 developers stacks; compared to Snowplow, which is listed in 23 company stacks and 7 developer stacks.

- No public GitHub repository available -

What is Segment?

Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.

What is Snowplow?

Every single event, from your website(s), mobile app(s), desktop applications and server-side systems, stored in your own data warehouse and available to action in real-time.
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    What are some alternatives to Segment and Snowplow?
    Google Tag Manager
    Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
    Astronomer
    Astronomer is a data engineering platform that collects, processes and unifies enterprise data so you can get straight to analytics, data science and insights. Astronomer Clickstream captures valuable user events and routes them straight to all your favorite tools or a data warehouse for analytics. All in real time.
    Avo
    A code-generated, type-safe tracking library to accurately implement analytics events that are defined and maintained in a single-source-of-truth web app. Built to optimize the experience of maintaining and version controlling complicated event schemas.
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    Decisions about Segment and Snowplow
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    Reviews of Segment and Snowplow
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    How developers use Segment and Snowplow
    Avatar of StackShare
    StackShare uses SegmentSegment

    I’ve known Peter at Segment for about a year now. I think I first got wind of Segment through their Analytics Academy. Segment seemed like it could be really useful for folks that have a lot of analytics solutions. For us, it was more of a future-proof sort of thing. Where I knew we’d need more analytics (by more, I mean something other than Google Analytics) eventually so this seemed like an easy way to add new ones later on. It’s definitely been useful so far and I’m looking forward to using it more as we add more analytics solutions.

    Avatar of Lee Munroe
    Lee Munroe uses SegmentSegment

    Instead of going back and forth integrating 3rd party scripts, Segment let me set up tracking once then I could switch all other tools on from their control panel. Made it easier to get Mixpanel, Intercom, Olark etc. up and running without touching code.

    Avatar of Udacity
    Udacity uses SegmentSegment

    Logging analytics for payment attempts, successes, failures, total revenue, enrollments, project submissions, etc.

    Avatar of Lyndon Wong
    Lyndon Wong uses SegmentSegment

    Integration of various user data sources and destinations for marketing automation, communications, and analytics.

    Avatar of Tristan Bailey
    Tristan Bailey uses SegmentSegment

    For Adding event tagging and not having to add all the apis I am testing just channel them

    How much does Segment cost?
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