Mixpanel vs Snowplow: What are the differences?
What is Mixpanel? Actions speak louder than page views. Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
What is Snowplow? Enterprise-strength web, mobile, and event analytics, powered by Hadoop, Kinesis, Redshift and Elasticsearch. Every single event, from your website(s), mobile app(s), desktop applications and server-side systems, stored in your own data warehouse and available to action in real-time.
Mixpanel can be classified as a tool in the "Funnel Analysis Analytics" category, while Snowplow is grouped under "Custom Analytics".
Some of the features offered by Mixpanel are:
- Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
- Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
- Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.
On the other hand, Snowplow provides the following key features:
- Record events from your website, mobile app, server side systems, third party systems and any type of connected device , so that you have a record of what happened, when, and to whom
- Processes that data including validating, enriching and modeling it
- Load that data into your own datawarehouse to power sophisticted analytics
"Great visualization ui" is the primary reason why developers consider Mixpanel over the competitors, whereas "Can track any type of digital event" was stated as the key factor in picking Snowplow.
Snowplow is an open source tool with 4.82K GitHub stars and 1K GitHub forks. Here's a link to Snowplow's open source repository on GitHub.
Airbnb, Uber Technologies, and Stripe are some of the popular companies that use Mixpanel, whereas Snowplow is used by Tilt, Auto Trader, and Opower. Mixpanel has a broader approval, being mentioned in 1841 company stacks & 196 developers stacks; compared to Snowplow, which is listed in 23 company stacks and 7 developer stacks.
What is Mixpanel?
What is Snowplow?
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I am using Mixpanel in a Saas App, it's the most advanced analytics platform ever. I have used similar products in the past and Mixpanel beats every other product out there.
The main feature I like is the funnels, which give some actionable insights regarding my product, I was able to make feature decisions based on this. I was even able to make critical decisions regarding the work flow.
Also now with their People feature , I am able to automate email notification based on users activity.
Using Mixpanel to track events tells me what language users are switching to, what the most popular themes are and how often users are starting video chats. It also gives me a tool to experiment quickly with "fake" buttons and see if users click them. This enables me to validate the need for new features before fully building them out.
Used to gather metrics in Coolfront Mobile for "Charlie" (Flat rate search engine) search behaviors (e.g. How end users are searching and finding repairs). Results from data are then used to "train" search engine to become "smarter".
Mixpanel API is integrated to the Flutter app to track the events in real time. It helps to analyze the user's behavior in the app and see if the application and its features are intuitively clear to the users.