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Piwik vs Snowplow: What are the differences?
## Introduction
In web analytics, Piwik and Snowplow are two popular tools used to track and analyze data on websites. However, there are key differences between the two that impact their functionality and usage.
1. **Data Collection Method**: Piwik collects data using JavaScript tags on websites, similar to traditional analytics tools, while Snowplow collects data via trackers that can be implemented across various platforms and languages, allowing for more flexibility and customization in data collection.
2. **Data Ownership**: Piwik allows users to host data on their own servers, providing complete control and ownership over the data collected. In contrast, Snowplow offers the option to host data on cloud-based services, which may raise data privacy and security concerns for some users.
3. **Scalability**: Snowplow is designed to handle large volumes of data and high levels of customization, making it more suitable for enterprises or organizations with complex analytics needs. Piwik, on the other hand, may not scale as effectively for big data analytics.
4. **Open Source vs. Commercial**: Piwik is an open-source tool with a free version available, while Snowplow offers both open-source and commercial versions with additional features and support. The choice between the two may depend on budget constraints and the need for specialized features.
5. **Data Schema and Enrichment**: Snowplow allows users to define and customize data schemas for detailed event tracking and enrichment, providing more flexibility in analyzing complex data sets. Piwik offers predefined data structures that may limit the depth of analysis possible.
6. **Real-time Data Processing**: Snowplow supports real-time data processing, enabling immediate insights into website activity. Piwik offers real-time tracking as well, but there may be slight delays in data processing compared to Snowplow.
In Summary, Piwik and Snowplow differ in their data collection methods, ownership models, scalability, source availability, data schema flexibility, and real-time processing capabilities, providing users with options to choose based on their specific analytical needs and preferences.
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Learn MorePros of Piwik
Pros of Snowplow
Pros of Piwik
- It's good to have an alternative to google analytics35
- Self-hosted27
- Easy setup10
- Not blocked by Brave2
- Great customs0
Pros of Snowplow
- Can track any type of digital event7
- First-party tracking5
- Data quality5
- Real-time streams4
- Completely open source4
- Redshift integration4
- Snowflake integration3
- BigQuery integration3
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Cons of Piwik
Cons of Snowplow
Cons of Piwik
- Hard to export data2
Cons of Snowplow
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What is Piwik?
Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
What is Snowplow?
Snowplow is a real-time event data pipeline that lets you track, contextualize, validate and model your customers’ behaviour across your entire digital estate.
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What companies use Piwik?
What companies use Snowplow?
What companies use Piwik?
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What tools integrate with Piwik?
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What are some alternatives to Piwik and Snowplow?
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Matomo
It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.
Open Web Analytics
It is open source web analytics software that you can use to track and analyze how people use your websites and applications. It provides website owners and developers with easy ways to add web analytics to their sites using simple Javascript, PHP, or REST based APIs.
Adobe Analytics
It is a web analytics service used in the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. It makes hard things easy. Its AI and machine learning brings hidden opportunities and answers to everyone with the click of a button.