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Piwik vs Snowplow: What are the differences?

What is Piwik? The ultimate open source alternative to Google Analytics. Piwik is a full featured PHP MySQL software program that you download and install on your own webserver. Piwik aims to be a Free software alternative to Google Analytics, and is already used on more than 1,000,000 websites. Privacy is built-in!.

What is Snowplow? Enterprise-strength web, mobile, and event analytics, powered by Hadoop, Kinesis, Redshift and Elasticsearch. Every single event, from your website(s), mobile app(s), desktop applications and server-side systems, stored in your own data warehouse and available to action in real-time.

Piwik belongs to "General Analytics" category of the tech stack, while Snowplow can be primarily classified under "Custom Analytics".

Some of the features offered by Piwik are:

  • Real time data updates
  • Customizable Dashboard
  • All Websites Dashboard

On the other hand, Snowplow provides the following key features:

  • Record events from your website, mobile app, server side systems, third party systems and any type of connected device , so that you have a record of what happened, when, and to whom
  • Processes that data including validating, enriching and modeling it
  • Load that data into your own datawarehouse to power sophisticted analytics

"It's good to have an alternative to google analytics" is the top reason why over 34 developers like Piwik, while over 2 developers mention "Can track any type of digital event" as the leading cause for choosing Snowplow.

Piwik and Snowplow are both open source tools. It seems that Piwik with 11.3K GitHub stars and 1.78K forks on GitHub has more adoption than Snowplow with 4.8K GitHub stars and 993 GitHub forks.

Die Coder GmbH, CrowdFlower, and Olark are some of the popular companies that use Piwik, whereas Snowplow is used by StumbleUpon, Tilt, and Opower. Piwik has a broader approval, being mentioned in 816 company stacks & 102 developers stacks; compared to Snowplow, which is listed in 23 company stacks and 7 developer stacks.

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Pros of Piwik
Pros of Snowplow
  • 35
    It's good to have an alternative to google analytics
  • 27
  • 10
    Easy setup
  • 2
    Not blocked by Brave
  • 0
    Great customs
  • 7
    Can track any type of digital event
  • 5
    First-party tracking
  • 5
    Data quality
  • 4
    Real-time streams
  • 4
    Redshift integration
  • 4
    Completely open source
  • 3
    BigQuery integration
  • 3
    Snowflake integration

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Cons of Piwik
Cons of Snowplow
  • 2
    Hard to export data
    Be the first to leave a con

    Sign up to add or upvote consMake informed product decisions

    - No public GitHub repository available -

    What is Piwik?

    Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.

    What is Snowplow?

    Snowplow is a real-time event data pipeline that lets you track, contextualize, validate and model your customers’ behaviour across your entire digital estate.

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    What companies use Piwik?
    What companies use Snowplow?
    See which teams inside your own company are using Piwik or Snowplow.
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    What tools integrate with Piwik?
    What tools integrate with Snowplow?

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    What are some alternatives to Piwik and Snowplow?
    Google Analytics
    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
    It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.
    Open Web Analytics
    It is open source web analytics software that you can use to track and analyze how people use your websites and applications. It provides website owners and developers with easy ways to add web analytics to their sites using simple Javascript, PHP, or REST based APIs.
    Adobe Analytics
    It is a web analytics service used in the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. It makes hard things easy. Its AI and machine learning brings hidden opportunities and answers to everyone with the click of a button.
    See all alternatives