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Apptimize vs Google Analytics: What are the differences?
What is Apptimize? A/B testing for Android and iOS. A/B testing & feature release management for mobile product teams. Know what works before a full release. Test and refine everything in your app. Reduce dependence on developers; accelerate development cycles. Get insights from your users.
What is Google Analytics? Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Apptimize belongs to "Mobile A/B Testing" category of the tech stack, while Google Analytics can be primarily classified under "General Analytics".
Some of the features offered by Apptimize are:
- Best in Class WYSIWYG Visual Editor - Run A/B Tests and Multivariate Tests on layout, buttons, color, text, and copy
- Programmatic Tests - Test anything you can code - from search algorithms to the number of steps in a conversion flow - through dynamic variables and code block experiments.
- Results and Analytics - Understand how tests impacted key metrics before deploying the winning version to a targeted user segments.
On the other hand, Google Analytics provides the following key features:
- Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
- Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
- Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.
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Learn MorePros of Apptimize
Pros of Google Analytics
Pros of Apptimize
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Pros of Google Analytics
- Free1.5K
- Easy setup927
- Data visualization891
- Real-time stats698
- Comprehensive feature set406
- Goals tracking182
- Powerful funnel conversion reporting155
- Customizable reports139
- Custom events try83
- Elastic api53
- Updated regulary15
- Interactive Documentation8
- Google play4
- Walkman music video playlist3
- Industry Standard3
- Advanced ecommerce3
- Irina2
- Easy to integrate2
- Financial Management Challenges -2015h2
- Medium / Channel data split2
- Lifesaver2
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Cons of Apptimize
Cons of Google Analytics
Cons of Apptimize
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Cons of Google Analytics
- Confusing UX/UI11
- Super complex8
- Very hard to build out funnels6
- Poor web performance metrics4
- Very easy to confuse the user of the analytics3
- Time spent on page isn't accurate out of the box2
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What is Apptimize?
A/B testing & feature release management for mobile product teams. Know what works before a full release. Test and refine everything in your app. Reduce dependence on developers; accelerate development cycles. Get insights from your users.
What is Google Analytics?
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
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What companies use Apptimize?
What companies use Google Analytics?
What companies use Apptimize?
What companies use Google Analytics?
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What tools integrate with Apptimize?
What tools integrate with Google Analytics?
What tools integrate with Apptimize?
What tools integrate with Google Analytics?
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What are some alternatives to Apptimize and Google Analytics?
Optimizely
Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.
Taplytics
Taplytics is a mobile A/B testing service for native apps. By integrating our small SDK in you app, you can run experiments and deploy them to your users without requiring an App Store Update
Leanplum
It is a mobile engagement platform that helps forward-looking brands like Grab, Tinder, and Tesco meet the real-time needs of their customers.
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.