Azure Application Insights vs Google Analytics

Need advice about which tool to choose?Ask the StackShare community!

Azure Application Insights

+ 1
Google Analytics

+ 1
Add tool

Azure Application Insights vs Google Analytics: What are the differences?

In this comparison, we will explore the key differences between Azure Application Insights and Google Analytics. Both tools are widely used for monitoring and analyzing website performance, but they have distinct features and functionalities that set them apart.

  1. Data Collection and Tracking: Azure Application Insights is primarily focused on application monitoring and provides detailed insights into application performance, availability, and usage. It offers extensive tracking capabilities for various types of applications, including web, mobile, and desktop. On the other hand, Google Analytics is more oriented towards website analytics and provides comprehensive tracking of website visitors, page views, and conversions.

  2. Integration with Azure Services: As a part of Microsoft Azure ecosystem, Application Insights seamlessly integrates with other Azure services, allowing developers and system administrators to monitor and diagnose issues across different components of their applications. It offers deep integration with application logging and provides rich telemetry data from Azure resources. In contrast, Google Analytics mainly focuses on website analytics and has limited integration capabilities outside of its own ecosystem.

  3. Customization and Flexibility: Application Insights provides extensive customization options, allowing users to collect custom telemetry data, define custom metrics, and create custom dashboards and reports. It offers flexibility in terms of data storage and retention policies, allowing users to retain telemetry data for extended periods. Google Analytics, on the other hand, has limitations in terms of customization and relies on predefined metrics and dimensions. Customization options in Google Analytics are limited to setting up custom dimensions and metrics.

  4. Real-time Monitoring: Application Insights provides real-time monitoring and alerting capabilities, allowing users to monitor application performance and receive notifications for critical events or anomalies. It offers built-in alerts based on predefined thresholds and supports custom alert rules. Google Analytics, on the other hand, provides near real-time data processing, but it does not offer real-time monitoring capabilities out of the box. Users can access near real-time data with a delay of a few minutes.

  5. Availability and Scalability: Being a part of Microsoft Azure, Application Insights benefits from the robust infrastructure and global availability of Azure services. It offers high availability and scalability, allowing users to monitor applications with high traffic and handle large volumes of telemetry data. Google Analytics is also highly available and can handle high traffic websites, but it operates within the Google Cloud Platform infrastructure, which may have different regional availability and scalability options compared to Azure.

  6. Pricing: Azure Application Insights offers a flexible pricing model based on data volume and retention period. It provides free data cap for a certain volume of data ingestion, and users can choose different pricing tiers based on their usage requirements. Google Analytics, on the other hand, provides a free version with limited features and data retention, and users can opt for premium versions with advanced features and extended data retention at additional costs.

In summary, Azure Application Insights is mainly focused on application monitoring and integrates well with other Azure services, providing extensive customization options and real-time monitoring capabilities. On the other hand, Google Analytics is primarily focused on website analytics and offers a wide range of features for tracking website visitors and conversions, with limited customization options and integration capabilities outside of the Google ecosystem.

Get Advice from developers at your company using StackShare Enterprise. Sign up for StackShare Enterprise.
Learn More
Pros of Azure Application Insights
Pros of Google Analytics
  • 5
    Focus in detect performance anomalies and issues
  • 3
    Integrated with Azure
  • 1
    Live Metrics
  • 1
    User flow
  • 1
    Availability tests (Heart Beat check)
  • 1.5K
  • 926
    Easy setup
  • 890
    Data visualization
  • 698
    Real-time stats
  • 405
    Comprehensive feature set
  • 181
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 138
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 14
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Industry Standard
  • 2
    Advanced ecommerce
  • 2
    Walkman music video playlist
  • 1
    Medium / Channel data split
  • 1
  • 1
    Financial Management Challenges -2015h
  • 1
  • 1
    Easy to integrate

Sign up to add or upvote prosMake informed product decisions

Cons of Azure Application Insights
Cons of Google Analytics
  • 2
    Difficult to surface information
  • 1
    Custom instrumentation via code only
  • 1
    UI is clunky and gets in the way
  • 11
    Confusing UX/UI
  • 8
    Super complex
  • 6
    Very hard to build out funnels
  • 4
    Poor web performance metrics
  • 3
    Very easy to confuse the user of the analytics
  • 2
    Time spent on page isn't accurate out of the box

Sign up to add or upvote consMake informed product decisions

What is Azure Application Insights?

It is an extensible Application Performance Management service for developers and DevOps professionals. Use it to monitor your live applications. It will automatically detect performance anomalies, and includes powerful analytics tools.

What is Google Analytics?

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Need advice about which tool to choose?Ask the StackShare community!

What companies use Azure Application Insights?
What companies use Google Analytics?
See which teams inside your own company are using Azure Application Insights or Google Analytics.
Sign up for StackShare EnterpriseLearn More

Sign up to get full access to all the companiesMake informed product decisions

What tools integrate with Azure Application Insights?
What tools integrate with Google Analytics?
    No integrations found

    Sign up to get full access to all the tool integrationsMake informed product decisions

    Blog Posts

    Jul 2 2019 at 9:34PM


    Google AnalyticsAmazon S3New Relic+25
    What are some alternatives to Azure Application Insights and Google Analytics?
    New Relic
    The world’s best software and DevOps teams rely on New Relic to move faster, make better decisions and create best-in-class digital experiences. If you run software, you need to run New Relic. More than 50% of the Fortune 100 do too.
    AppDynamics develops application performance management (APM) solutions that deliver problem resolution for highly distributed applications through transaction flow monitoring and deep diagnostics.
    Azure Monitor
    It provides sophisticated tools for collecting and analyzing telemetry that allow you to maximize the performance and availability of your cloud and on-premises resources and applications.
    It is an AI-powered, full stack, automated performance management solution. It provides user experience analysis that identifies and resolves application performance issues faster than ever before.
    It provides the leading platform for Operational Intelligence. Customers use it to search, monitor, analyze and visualize machine data.
    See all alternatives