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Pardot vs BPM Online: What are the differences?
Pardot: Software as a Service (SaaS) marketing automation platform *. It is a software as a service (SaaS) marketing automation platform offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals; *BPM Online:** Platform that focuses on business process automation and CRM. It is a provider of CRM+BPM solutions. Ultimate customer relationship, business process management, sales force automation software for your business in any industry.
Pardot and BPM Online belong to "Marketing Automation" category of the tech stack.
Some of the features offered by Pardot are:
- B2B Marketing Automation
- Helps marketers create meaningful connections
- Empower sales to close more deals
On the other hand, BPM Online provides the following key features:
- 360° customer view
- Mobile sales
- Synchronization, integration and import