Branch Metrics vs Button: What are the differences?
Branch Metrics: Send web visitors to content in your app seamlessly, even if they don’t have the app already installed. Branch Metrics is a platform that powers the links that point back to your apps for shares, invites, referrals, and more. Branch makes it incredibly simple to create powerful deeplinks that can pass data across app install, making the entire app experience better. Our goal is to make every app experience frictionless and fundamentally change the way people interact with mobile apps today; Button: Add cross-app features with just a few lines of code. Button enables smart connections between apps that drive installs, increase engagement and facilitate mobile commerce.
Branch Metrics and Button can be categorized as "Deep Linking as a Service" tools.
What is Branch Metrics?
What is Button?
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What are the cons of using Branch Metrics?
What are the cons of using Button?
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What tools integrate with Button?
Deep links point directly to the in-app content from sources across channels and platforms, delivering a high quality user experience. The Branch.io deep links go a step further, linking fresh users from install directly to the correct pages. The Branch links also handle every edge case, routing through every channel, platform, OS, and deep linking standard that exists.