Braze vs OneSignal

Overview

OneSignal

Stacks354

Followers488

Votes127

GitHub Stars0

Forks0

Braze

Stacks123

Followers105

Votes0

Braze vs OneSignal: What are the differences?

Integration and Compatibility: Braze offers advanced integration and compatibility options with various platforms and tools, making it easy to connect with other systems and collect data seamlessly. On the other hand, OneSignal provides a more straightforward integration process, but has limited compatibility with certain platforms and tools.
Automation and Personalization: Braze excels in automation and personalization capabilities, allowing businesses to deliver highly targeted and personalized messages across multiple channels. It offers advanced segmentation, A/B testing, and automated workflows, enabling businesses to create tailored experiences for their users. OneSignal also provides automation features, but it may not offer as robust personalization options compared to Braze.
Data and Analytics: Braze provides comprehensive tracking and analytics tools, allowing businesses to gain insights into user behavior, engagement, and campaign performance. It offers advanced reporting functionalities, cohort analysis, and funnel analysis, helping businesses optimize their marketing strategies. OneSignal, on the other hand, provides basic data and analytics capabilities, but it may not offer the same level of depth and complexity as Braze.
Messaging Channels: Braze supports a wide range of messaging channels, including email, push notifications, in-app messages, SMS, and more. It offers the flexibility to choose the most effective channel for communication based on user preferences and behavior. OneSignal primarily focuses on push notifications as its main messaging channel, offering limited support for other communication channels.
Customer Support and Resources: Braze provides dedicated customer support and resources to assist businesses throughout their journey. It offers access to an extensive knowledge base, technical documentation, and a support team that can help with any queries or issues. OneSignal also provides customer support, but it may not offer the same level of resources and personalized assistance as Braze.
Pricing and Scalability: Braze is known for its enterprise-level pricing and scalability options, making it suitable for larger businesses with complex needs. It offers customizable plans based on specific requirements. OneSignal, on the other hand, provides a more cost-effective pricing model, particularly for smaller businesses, making it an attractive option for those on a budget. However, it may have limitations in terms of scalability for larger businesses compared to Braze.

In summary, Braze offers advanced integration, automation, personalization, data analytics, messaging channel support, customer support, and scalability options, while OneSignal provides simpler integration, limited personalization, basic data analytics, focus on push notifications, customer support with fewer resources, and more cost-effective pricing.

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Detailed Comparison

OneSignal	Braze
OneSignal is a high volume push notification service for websites and mobile applications. OneSignal supports all major native and mobile platforms by providing dedicated SDKs for each platform, a RESTful server API, and a dashboard.	Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love.
Multiplatform notifications;Web Push Support; Safari Push Notifications;Localized message support;A/B testing;Real time analytics;Segmentation targeting;Automated marketing tools	-
Statistics
GitHub Stars 0	GitHub Stars -
GitHub Forks 0	GitHub Forks -
Stacks 354	Stacks 123
Followers 488	Followers 105
Votes 127	Votes 0
Pros & Cons
Pros 28 Free of cost 22 More parametrable 17 Simple and Easy To Use. Well Documented :) 13 Device to device 12 Simple	No community feedback yet
Integrations
Unity Xamarin Apache Cordova WordPress Zapier Segment Google Analytics Android SDK iOS	No integrations available

What are some alternatives to OneSignal, Braze?

Intercom

Intercom is a customer communication platform with a suite of integrated products for every team—including sales, marketing, product, and support. Have targeted communication with customers on your website, inside apps, and by email.

Twilio

Twilio offers developers a powerful API for phone services to make and receive phone calls, and send and receive text messages. Their product allows programmers to more easily integrate various communication methods into their software and programs.

Nexmo

Nexmo connects your apps directly to carriers around the world. Integrate SMS and Voice messages using one simple API. Use Nexmo Verity to register users, verify transactions, and implement two factor authentication.

Customer.io

Customer engagement platform for tech savvy marketers sending personalized, data-driven marketing, product, and transactional messages. Ideal for mid-market SaaS, FinTech, EdTech, mobile apps, marketplaces companies, and more.

Urban Airship

We’ve built the smartest, most aware, precise, easy-to-use, scalable, secure and powerful push messaging platform on the planet. Our Push messaging platform leverages all that is unique about mobile as a channel, and that lights the spark to create meaningful and valuable mobile experiences. We help put your app in front of your users at the right time, and in the right place to drive usage and brand engagement.

Google Cloud Messaging

Google Cloud Messaging (GCM) is a free service that enables developers to send messages between servers and client apps. This includes downstream messages from servers to client apps, and upstream messages from client apps to servers.

Plivo

Plivo provides basic building block APIs in the form of Plivo XML and HTTP API, to create telephony apps, so developers can completely do away with learning the nitty-gritty of the telephony plumbing.

Amazon SNS

Amazon Simple Notification Service makes it simple and cost-effective to push to mobile devices such as iPhone, iPad, Android, Kindle Fire, and internet connected smart devices, as well as pushing to other distributed services. Besides pushing cloud notifications directly to mobile devices, SNS can also deliver notifications by SMS text message or email, to Simple Queue Service (SQS) queues, or to any HTTP endpoint.

Firebase Cloud Messaging

It is a cross-platform messaging solution that lets you reliably deliver messages at no cost. You can notify a client app that new email or other data is available to sync. You can send notification messages to drive user re-engagement and retention. For use cases such as instant messaging, a message can transfer a payload of up to 4KB to a client app.

Agora

Agora.io provides building blocks for you to add real-time voice and video communications through a simple and powerful SDK. You can integrate the Agora SDK to enable real-time communications in your own application quickly.

Related Comparisons

Braze vs OneSignal: What are the differences?

Integration and Compatibility: Braze offers advanced integration and compatibility options with various platforms and tools, making it easy to connect with other systems and collect data seamlessly. On the other hand, OneSignal provides a more straightforward integration process, but has limited compatibility with certain platforms and tools.
Automation and Personalization: Braze excels in automation and personalization capabilities, allowing businesses to deliver highly targeted and personalized messages across multiple channels. It offers advanced segmentation, A/B testing, and automated workflows, enabling businesses to create tailored experiences for their users. OneSignal also provides automation features, but it may not offer as robust personalization options compared to Braze.
Data and Analytics: Braze provides comprehensive tracking and analytics tools, allowing businesses to gain insights into user behavior, engagement, and campaign performance. It offers advanced reporting functionalities, cohort analysis, and funnel analysis, helping businesses optimize their marketing strategies. OneSignal, on the other hand, provides basic data and analytics capabilities, but it may not offer the same level of depth and complexity as Braze.
Messaging Channels: Braze supports a wide range of messaging channels, including email, push notifications, in-app messages, SMS, and more. It offers the flexibility to choose the most effective channel for communication based on user preferences and behavior. OneSignal primarily focuses on push notifications as its main messaging channel, offering limited support for other communication channels.
Customer Support and Resources: Braze provides dedicated customer support and resources to assist businesses throughout their journey. It offers access to an extensive knowledge base, technical documentation, and a support team that can help with any queries or issues. OneSignal also provides customer support, but it may not offer the same level of resources and personalized assistance as Braze.
Pricing and Scalability: Braze is known for its enterprise-level pricing and scalability options, making it suitable for larger businesses with complex needs. It offers customizable plans based on specific requirements. OneSignal, on the other hand, provides a more cost-effective pricing model, particularly for smaller businesses, making it an attractive option for those on a budget. However, it may have limitations in terms of scalability for larger businesses compared to Braze.

Braze vs OneSignal

Overview