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Bubble vs Wix: What are the differences?


Bubble and Wix are both popular website-building platforms that allow users to create websites without coding. While they share some similarities, there are key differences that set them apart. In this article, we will explore the main differences between Bubble and Wix in terms of functionality and customization options.

  1. Flexibility and Customization: Bubble provides a highly customizable platform that allows users to create complex web applications with custom logic and workflows. It offers advanced functionality and the ability to build dynamic and interactive websites. On the other hand, Wix is more focused on simplicity and ease of use, providing a user-friendly interface with drag-and-drop features. While Wix also allows customization, it may have limitations when it comes to advanced functionality and custom logic.

  2. Target Audience: Bubble targets users who require advanced web development capabilities and want to build sophisticated web applications. It is ideal for startups and businesses that need more complex features and workflows. In contrast, Wix caters to a broader audience, including individuals, small businesses, and entrepreneurs who want a simple and easy way to create professional-looking websites without technical expertise.

  3. Pricing Model: Bubble offers a different pricing model compared to Wix. While Wix offers a freemium model with free and paid plans, Bubble adopts a usage-based pricing structure. Users are billed based on the number of users and the resources consumed by their applications. This can be advantageous for small projects with limited traffic, but it may become more expensive as the number of users and resources increase.

  4. E-commerce Capabilities: Wix provides built-in e-commerce functionality, allowing users to set up online stores and accept payments. It offers various templates and tools specifically designed for e-commerce websites. On the other hand, Bubble does not have built-in e-commerce features, but it provides extensive customization options, allowing users to integrate third-party e-commerce solutions into their applications.

  5. Learning Curve: While both platforms offer a user-friendly interface, Bubble has a steeper learning curve compared to Wix. Bubble requires some level of technical knowledge and understanding of concepts like workflows, database structures, and data manipulation. Wix, on the other hand, is more intuitive and suitable for users with limited technical skills.

  6. Scalability: Bubble is designed for scalability and can handle complex web applications with a large number of users. It provides features for scaling applications, such as load balancing and cache optimizations. Wix, on the other hand, may have limitations in terms of scalability, particularly for websites with high traffic volume. It is more suitable for smaller websites or those with moderate traffic.

In summary, Bubble offers advanced customization, flexibility, and functionality for users who require complex web development capabilities. On the other hand, Wix focuses on simplicity and ease of use, catering to a broader audience with its user-friendly interface and drag-and-drop features.

Decisions about Bubble and Wix
Kamaldeep Singh

I usually take a slightly different tack because the technical level of people I usually am dealing with is lower. I tend to be pitching to decision makers and not tech people. A bit of my standard answer is below.

Wix and Squarespace are proprietary systems meant for unsophisticated users who want to build their own websites quickly and easily. While they are good for that specific use case, they do not offer any way to move beyond that if your needs arise. Since they are proprietary closed systems if you need something more advanced at some point your only option is to start over.

WordPress is an Open Source CMS that allows much more freedom. It is not quite as simple to setup and create a new site but if you are talking to me then you are not looking to build it yourself so that is really a non-issue. The main benefit of WordPress is freedom. You can host it on virtually any decent web hosting service and since it uses PHP and MySQL you can have virtually any developer take over a project without problem.

I believe in open source because of that freedom. It is good for me as a developer and it is good for my clients. If something were to happen to me or my company you would have no problem finding another qualified WordPress developer to take over the site in a totally seamless fashion. There would be no need to start from scratch.

Additionally the extensible nature of WordPress means that no matter what your future needs, WordPress can handle it. Adding things like e-commerce and custom quoting systems are just two examples of advanced solution's that I have added to WordPress sites years after they were first built.

WordPress is used by tiny one person businesses all the way up to major websites like the NY Times and I think it is right for this project as well.

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Pros of Bubble
Pros of Wix
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    An affordable alternative to Mendix and OutSystems
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What is Bubble?

It is a visual programming language that lets you build a fully-functional web app without writing code. Users have built marketplaces, CRM tools, social networks. Engineers can focus on new features and add them as plugins with code, while business people can focus on the customer-facing product.

What is Wix?

Creating your stunning website for free is easier than ever. No tech skills needed. Just pick a template, change anything you want, add your images, videos, text and more to get online instantly.

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What companies use Bubble?
What companies use Wix?
See which teams inside your own company are using Bubble or Wix.
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What are some alternatives to Bubble and Wix?
Webflow is a responsive design tool that lets you design, build, and publish websites in an intuitive interface. Clean code included!
JavaScript is most known as the scripting language for Web pages, but used in many non-browser environments as well such as node.js or Apache CouchDB. It is a prototype-based, multi-paradigm scripting language that is dynamic,and supports object-oriented, imperative, and functional programming styles.
Git is a free and open source distributed version control system designed to handle everything from small to very large projects with speed and efficiency.
GitHub is the best place to share code with friends, co-workers, classmates, and complete strangers. Over three million people use GitHub to build amazing things together.
Python is a general purpose programming language created by Guido Van Rossum. Python is most praised for its elegant syntax and readable code, if you are just beginning your programming career python suits you best.
See all alternatives