ClickTale vs Google Analytics

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ClickTale
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ClickTale vs Google Analytics: What are the differences?

Developers describe ClickTale as "Visualize visitor's interactions". ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports that perfectly complement traditional web analytics. As a fully hosted subscription service, ClickTale is cost-effective and quick to set up. On the other hand, Google Analytics is detailed as "Enterprise-class web analytics". Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

ClickTale and Google Analytics are primarily classified as "Heatmap Analytics" and "General Analytics" tools respectively.

Some of the features offered by ClickTale are:

  • Visitor Recordings- Watch your visitor’s every mouse move, click and scroll to discover exactly how they use your site.
  • Mouse Move Heatmaps- View where visitors move their mouse (strongly correlated with eye movements), an excellent method for analyzing site usability.
  • Click Heatmaps- See everywhere your visitors click on the page, whether it's a link, image or text to track and optimize visitor behavior.

On the other hand, Google Analytics provides the following key features:

  • Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
  • Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
  • Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.
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What is ClickTale?

ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports that perfectly complement traditional web analytics. As a fully hosted subscription service, ClickTale is cost-effective and quick to set up.

What is Google Analytics?

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
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Why do developers choose ClickTale?
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      What are some alternatives to ClickTale and Google Analytics?
      Hotjar
      See how visitors are really using your website, collect user feedback and turn more visitors into customers.
      FullStory
      Our tiny script unlocks pixel-perfect session playback, automatic insights, funnel analytics, and robust search and segmentation – empowering everyone in your organization to help build the best online experience for your customers.
      Mouseflow
      Mouseflow records videos of your site visitors and generates heatmaps highlighting areas users are clicking, scrolling and ignoring. Immerse yourself in their behavior to maximize conversions and customer satisfaction.
      Crazy Egg
      Crazy Egg gives you the competitive advantage to improve your website in a heartbeat without the high costs.
      Usabilla
      It collects user feedback and improve your websites, apps and emails with Usabilla's Voice of Customer Solutions.
      See all alternatives
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      Reviews of ClickTale and Google Analytics
      Avatar of IanEdington
      Business Analyst
      Review ofGoogle AnalyticsGoogle Analytics

      Google is an amazing free tool and is extremely customizable. I use it for A/B testing (using google content experiment), Lean Analytics (measuring goals based on events), and it's new asynchronous JS has made a lot of tracking easier.

      However it takes a lot more configuration to set up cohort studies and user based analytics than other analytics platforms. It is possible to do however: http://analytics.blogspot.ca/2013/03/get-useful-insights-easier-automate.html

      If you need something free this is definitely your best option.

      How developers use ClickTale and Google Analytics
      Avatar of Lawrence Cheuk
      Lawrence Cheuk uses Google AnalyticsGoogle Analytics

      I mainly use it to trace how many user using it before my site get monetized, at the age before smartphone and we only have web site, now I look at the profit rather than web page visited. As web page is not the single interface now. Android, iOS, Web. Wasting time to set up one by one. so I just simply look at revenue.

      Avatar of shridhardalavi
      shridhardalavi uses Google AnalyticsGoogle Analytics

      Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

      Avatar of Tim Lucas
      Tim Lucas uses Google AnalyticsGoogle Analytics

      Google Analytic is setup with user id tracking, allowing to view traffic for logged in users only, as well as custom events based on video watching and conversion goals for purchases. The Google’s autotrack plugin provides additional tracking of click events.

      Avatar of datapile
      datapile uses Google AnalyticsGoogle Analytics

      We installed Google Analytics. Can we haz data science now? We ares teh bestest analytics gurus evar!

      Nothing easier than one line of JavaScript to let Google know anything and everything about your website in exchange for some pretty dashboards and reports.

      Avatar of osu! Ripple
      osu! Ripple uses Google AnalyticsGoogle Analytics

      We use Google Analytics to see in which countries we're having most success, and in which demographics. We offer users the possibility to opt out of Google Analytics by setting the Do Not Track feature in their browser, because we want to respect user privacy.

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