ClickTale vs Visual Website Optimizer

ClickTale vs Visual Website Optimizer: What are the differences?

ClickTale: Visualize visitor's interactions. ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports that perfectly complement traditional web analytics. As a fully hosted subscription service, ClickTale is cost-effective and quick to set up; Visual Website Optimizer: A/B Testing with In-Built Heatmaps. Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales.

ClickTale belongs to "Heatmap Analytics" category of the tech stack, while Visual Website Optimizer can be primarily classified under "A/B Testing Analytics".

Some of the features offered by ClickTale are:

• Visitor Recordings- Watch your visitor’s every mouse move, click and scroll to discover exactly how they use your site.
• Mouse Move Heatmaps- View where visitors move their mouse (strongly correlated with eye movements), an excellent method for analyzing site usability.
• Click Heatmaps- See everywhere your visitors click on the page, whether it's a link, image or text to track and optimize visitor behavior.

On the other hand, Visual Website Optimizer provides the following key features:

• A/B testing
• Multivariate testing
• Geo and Behavioral targeting