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Constant Contact vs MailChimp vs iContact: What are the differences?
Introduction:
Key differences between Constant Contact, MailChimp, and iContact are outlined below:
Pricing Structure: Constant Contact offers tiered pricing based on the number of subscribers, while MailChimp provides a free plan for up to 2,000 subscribers with limited features. iContact's pricing is based on the number of active contacts, including unsubscribed and deleted contacts.
Email Automation Features: MailChimp has robust automation features like abandoned cart emails and product retargeting, while Constant Contact and iContact offer basic automation with triggered emails and autoresponders.
Template Customization Options: Constant Contact has fewer template customization options compared to MailChimp and iContact, which offer more flexibility in designing email templates.
Contact Management Tools: MailChimp provides advanced segmentation options based on subscriber behavior, interests, and more, while Constant Contact and iContact offer basic contact management tools without as much granularity.
Customer Support: Constant Contact provides phone support during business hours, while MailChimp relies mainly on email and chat support. iContact offers phone and email support but may not be as responsive as the others.
In Summary, Constant Contact, MailChimp, and iContact differ in their pricing structure, email automation features, template customization options, contact management tools, and customer support.
Pros of Constant Contact
Pros of iContact
Pros of Mailchimp
- Smooth setup & ui259
- Mailing list248
- Robust e-mail creation148
- Integrates with a lot of external services120
- Custom templates109
- Free tier59
- Great api49
- Great UI42
- A/B Testing Subject Lines33
- Broad feature set30
- Subscriber Analytics11
- Great interface. The standard for email marketing9
- Great documentation8
- Mandrill integration8
- Segmentation7
- Best deliverability; helps you be the good guy6
- Facebook Integration5
- Autoresponders5
- Customization3
- RSS-to-email3
- Co-branding3
- Embedded signup forms3
- Automation2
- Great logo1
- Groups1
- Landing pages0
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Cons of Constant Contact
Cons of iContact
Cons of Mailchimp
- Super expensive2
- Poor API1
- Charged based on subscribers as opposed to emails sent1