Databricks vs Google Analytics

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Databricks vs Google Analytics: What are the differences?

Developers describe Databricks as "A unified analytics platform, powered by Apache Spark". Databricks Unified Analytics Platform, from the original creators of Apache Spark™, unifies data science and engineering across the Machine Learning lifecycle from data preparation to experimentation and deployment of ML applications. On the other hand, Google Analytics is detailed as "Enterprise-class web analytics". Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Databricks and Google Analytics can be categorized as "General Analytics" tools.

Some of the features offered by Databricks are:

  • Built on Apache Spark and optimized for performance
  • Reliable and Performant Data Lakes
  • Interactive Data Science and Collaboration

On the other hand, Google Analytics provides the following key features:

  • Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
  • Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
  • Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.

Airbnb, Uber Technologies, and Spotify are some of the popular companies that use Google Analytics, whereas Databricks is used by Auto Trader, Snowplow Analytics, and Fairygodboss. Google Analytics has a broader approval, being mentioned in 18000 company stacks & 10534 developers stacks; compared to Databricks, which is listed in 7 company stacks and 4 developer stacks.

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What is Databricks?

Databricks Unified Analytics Platform, from the original creators of Apache Spark™, unifies data science and engineering across the Machine Learning lifecycle from data preparation to experimentation and deployment of ML applications.

What is Google Analytics?

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
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      What are some alternatives to Databricks and Google Analytics?
      Snowflake
      Snowflake eliminates the administration and management demands of traditional data warehouses and big data platforms. Snowflake is a true data warehouse as a service running on Amazon Web Services (AWS)—no infrastructure to manage and no knobs to turn.
      Azure Databricks
      Accelerate big data analytics and artificial intelligence (AI) solutions with Azure Databricks, a fast, easy and collaborative Apache Spark–based analytics service.
      Domino
      Use our cloud-hosted infrastructure to securely run your code on powerful hardware with a single command — without any changes to your code. If you have your own infrastructure, our Enterprise offering provides powerful, easy-to-use cluster management functionality behind your firewall.
      Confluent
      It is a data streaming platform based on Apache Kafka: a full-scale streaming platform, capable of not only publish-and-subscribe, but also the storage and processing of data within the stream
      Apache Spark
      Spark is a fast and general processing engine compatible with Hadoop data. It can run in Hadoop clusters through YARN or Spark's standalone mode, and it can process data in HDFS, HBase, Cassandra, Hive, and any Hadoop InputFormat. It is designed to perform both batch processing (similar to MapReduce) and new workloads like streaming, interactive queries, and machine learning.
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      Decisions about Databricks and Google Analytics
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      Reviews of Databricks and Google Analytics
      Avatar of IanEdington
      Business Analyst
      Review ofGoogle AnalyticsGoogle Analytics

      Google is an amazing free tool and is extremely customizable. I use it for A/B testing (using google content experiment), Lean Analytics (measuring goals based on events), and it's new asynchronous JS has made a lot of tracking easier.

      However it takes a lot more configuration to set up cohort studies and user based analytics than other analytics platforms. It is possible to do however: http://analytics.blogspot.ca/2013/03/get-useful-insights-easier-automate.html

      If you need something free this is definitely your best option.

      How developers use Databricks and Google Analytics
      Avatar of Lawrence Cheuk
      Lawrence Cheuk uses Google AnalyticsGoogle Analytics

      I mainly use it to trace how many user using it before my site get monetized, at the age before smartphone and we only have web site, now I look at the profit rather than web page visited. As web page is not the single interface now. Android, iOS, Web. Wasting time to set up one by one. so I just simply look at revenue.

      Avatar of shridhardalavi
      shridhardalavi uses Google AnalyticsGoogle Analytics

      Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

      Avatar of Tim Lucas
      Tim Lucas uses Google AnalyticsGoogle Analytics

      Google Analytic is setup with user id tracking, allowing to view traffic for logged in users only, as well as custom events based on video watching and conversion goals for purchases. The Google’s autotrack plugin provides additional tracking of click events.

      Avatar of datapile
      datapile uses Google AnalyticsGoogle Analytics

      We installed Google Analytics. Can we haz data science now? We ares teh bestest analytics gurus evar!

      Nothing easier than one line of JavaScript to let Google know anything and everything about your website in exchange for some pretty dashboards and reports.

      Avatar of osu! Ripple
      osu! Ripple uses Google AnalyticsGoogle Analytics

      We use Google Analytics to see in which countries we're having most success, and in which demographics. We offer users the possibility to opt out of Google Analytics by setting the Do Not Track feature in their browser, because we want to respect user privacy.

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