Facebook Analytics vs Google Analytics

Facebook Analytics

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Google Analytics

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Facebook Analytics vs Google Analytics: What are the differences?

Facebook Analytics: Measure behavior across your owned channels and discover valuable insights. Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more. You can visualise people's progress to conversion through their actions across your Page and website, mobile and desktop, and more; Google Analytics: Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Facebook Analytics and Google Analytics belong to "General Analytics" category of the tech stack.

According to the StackShare community, Google Analytics has a broader approval, being mentioned in 18000 company stacks & 10532 developers stacks; compared to Facebook Analytics, which is listed in 8 company stacks and 7 developer stacks.

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    Cons of Facebook Analytics
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      What is Facebook Analytics?

      Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more. You can visualise people's progress to conversion through their actions across your Page and website, mobile and desktop, and more.

      What is Google Analytics?

      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
      What companies use Facebook Analytics?
      What companies use Google Analytics?

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      What tools integrate with Facebook Analytics?
      What tools integrate with Google Analytics?

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      What are some alternatives to Facebook Analytics and Google Analytics?
      Facebook Pixel
      A code that you place on your website. It collects data that helps you track conversions from Facebook ads
      Mixpanel
      Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
      Insights
      Insights is a self-hosted "SQL-not-required" data analytics and business intelligence tool. Featuring linkable URLs, easy data exploration, automatic joins, graphs, exports, facets (pivots), pretty colors and a ridiculously permissive license (MIT).
      Firebase
      Firebase is a cloud service designed to power real-time, collaborative applications. Simply add the Firebase library to your application to gain access to a shared data structure; any changes you make to that data are automatically synchronized with the Firebase cloud and with other clients within milliseconds.
      Matomo
      It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.
      See all alternatives
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      How much does Facebook Analytics cost?
      How much does Google Analytics cost?
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