Facebook Analytics vs Google Analytics

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Facebook Analytics

96
49
+ 1
0
Google Analytics

112.2K
36.6K
+ 1
5K
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Facebook Analytics vs Google Analytics: What are the differences?

Facebook Analytics: Measure behavior across your owned channels and discover valuable insights. Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more. You can visualise people's progress to conversion through their actions across your Page and website, mobile and desktop, and more; Google Analytics: Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Facebook Analytics and Google Analytics belong to "General Analytics" category of the tech stack.

According to the StackShare community, Google Analytics has a broader approval, being mentioned in 18000 company stacks & 10532 developers stacks; compared to Facebook Analytics, which is listed in 8 company stacks and 7 developer stacks.

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Pros of Facebook Analytics
Pros of Google Analytics
    Be the first to leave a pro
    • 1.5K
      Free
    • 925
      Easy setup
    • 888
      Data visualization
    • 696
      Real-time stats
    • 403
      Comprehensive feature set
    • 180
      Goals tracking
    • 154
      Powerful funnel conversion reporting
    • 137
      Customizable reports
    • 83
      Custom events try
    • 53
      Elastic api
    • 13
      Updated regulary
    • 8
      Interactive Documentation
    • 3
      Google play
    • 2
      Advanced ecommerce
    • 2
      Industry Standard
    • 2
      Walkman music video playlist
    • 1
      Medium / Channel data split
    • 1
      Financial Management Challenges -2015h
    • 1
      Lifesaver
    • 1
      Easy to integrate

    Sign up to add or upvote prosMake informed product decisions

    Cons of Facebook Analytics
    Cons of Google Analytics
      Be the first to leave a con
      • 9
        Confusing UX/UI
      • 6
        Super complex
      • 5
        Very hard to build out funnels
      • 3
        Poor web performance metrics
      • 2
        Very easy to confuse the user of the analytics
      • 2
        Time spent on page isn't accurate out of the box

      Sign up to add or upvote consMake informed product decisions

      What is Facebook Analytics?

      Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more. You can visualise people's progress to conversion through their actions across your Page and website, mobile and desktop, and more.

      What is Google Analytics?

      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

      Need advice about which tool to choose?Ask the StackShare community!

      What companies use Facebook Analytics?
      What companies use Google Analytics?
      See which teams inside your own company are using Facebook Analytics or Google Analytics.
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      Sign up to get full access to all the companiesMake informed product decisions

      What tools integrate with Facebook Analytics?
      What tools integrate with Google Analytics?

      Sign up to get full access to all the tool integrationsMake informed product decisions

      Blog Posts

      Jul 2 2019 at 9:34PM

      Segment

      Google AnalyticsAmazon S3New Relic+25
      10
      5885
      GitHubPythonNode.js+47
      50
      69437
      GitHubGitSlack+30
      25
      15541
      JavaScriptGitHubGit+33
      20
      1718
      JavaScriptGitHubPython+42
      52
      19904
      What are some alternatives to Facebook Analytics and Google Analytics?
      Facebook Pixel
      A code that you place on your website. It collects data that helps you track conversions from Facebook ads
      Mixpanel
      Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
      Insights
      Insights is a self-hosted "SQL-not-required" data analytics and business intelligence tool. Featuring linkable URLs, easy data exploration, automatic joins, graphs, exports, facets (pivots), pretty colors and a ridiculously permissive license (MIT).
      Firebase
      Firebase is a cloud service designed to power real-time, collaborative applications. Simply add the Firebase library to your application to gain access to a shared data structure; any changes you make to that data are automatically synchronized with the Firebase cloud and with other clients within milliseconds.
      Matomo
      It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.
      See all alternatives