Facebook Pixel vs Google Analytics vs Piwik
Overview
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CLI (Node.js)
Manual
Detailed Comparison
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. | Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code. | A code that you place on your website. It collects data that helps you track conversions from Facebook ads |
Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.;Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.;Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.;Mobile Analytics- Google Analytics helps you measure the impact of mobile on your business. Additionally, if you build mobile apps Google Analytics offers Software Development Kits for iOS and Android so you can measure how people use your app.;Conversion Analytics- Find out how many customers you're attracting, how much you're selling and how users are engaging with your site with Google Analytics' range of analysis features.;Advertising Analytics- Make the most of your advertising by learning how well your social, mobile, search and display ads are working. Link your website activity to your marketing campaigns to get the complete picture and improve your advertising performance. | Real time data updates;Customizable Dashboard;All Websites Dashboard;Analytics for e-commerce;Goal conversion tracking;Event Tracking;Site Search Analytics;Geolocation;Pages Transitions;Page Overlay;Site speed & pages speed reports;Track different user interactions | - |
Statistics | ||
Stacks 128.5K | Stacks 1.4K | Stacks 317 |
Followers 50.7K | Followers 512 | Followers 193 |
Votes 5.1K | Votes 74 | Votes 0 |
Pros & Cons | ||
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Integrations | ||
| No integrations available | No integrations available | |
What are some alternatives to Google Analytics, Piwik, Facebook Pixel?
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Clicky
Clicky Web Analytics gives bloggers and smaller web sites a more personal understanding of their visitors. Clicky has various features that helps stand it apart from the competition specifically Spy and RSS feeds that allow web site owners to get live information about their visitors.
Plausible
It is a lightweight and open-source website analytics tool. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR.
Databricks
Databricks Unified Analytics Platform, from the original creators of Apache Spark™, unifies data science and engineering across the Machine Learning lifecycle from data preparation to experimentation and deployment of ML applications.
userTrack
userTrack is now called UXWizz. Get access to better insights, a faster dashboard and increase user privacy. It provides detailed visitor insights without relying on third-parties.
Quickmetrics
It is a service for collecting, analyzing and visualizing custom metrics. It can be used to track anything from signups to server response times. Sending events is super simple.
Matomo
It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.
Maze
Maze empowers product and marketing teams to test anything from prototypes to copy, or round up user feedback—all in one place. Rapidly collect user insights across teams and create better user experiences, together.
Ackee (Analytics)
Self-hosted, Node.js based analytics tool for those who care about privacy. Ackee runs on your own server, analyses the traffic of your websites and provides useful statistics in a minimal interface.
Volument
Volument is a new take on analytics: it focuses solely on conversion optimization and leaves out everything else. To be launched in 2020, it aims to change the way people measure and optimize their websites.
