Fathom Analytics vs Google Analytics vs Matomo

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Fathom Analytics

46
37
+ 1
3
Google Analytics

128K
49.8K
+ 1
5.1K
Matomo

1.9K
172
+ 1
6
Manage your open source components, licenses, and vulnerabilities
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Pros of Fathom Analytics
Pros of Google Analytics
Pros of Matomo
  • 2
    Self hosted
  • 1
    Privacy friendly
  • 1.5K
    Free
  • 927
    Easy setup
  • 891
    Data visualization
  • 698
    Real-time stats
  • 406
    Comprehensive feature set
  • 182
    Goals tracking
  • 155
    Powerful funnel conversion reporting
  • 139
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 15
    Updated regulary
  • 8
    Interactive Documentation
  • 4
    Google play
  • 3
    Walkman music video playlist
  • 3
    Industry Standard
  • 3
    Advanced ecommerce
  • 2
    Irina
  • 2
    Easy to integrate
  • 2
    Financial Management Challenges -2015h
  • 2
    Medium / Channel data split
  • 2
    Lifesaver
  • 1
    Updated regulary
  • 1
    Goals tracking
  • 1
    Self-hosted
  • 1
    Open Source
  • 1
    Full data control
  • 1
    Free

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Cons of Fathom Analytics
Cons of Google Analytics
Cons of Matomo
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    • 11
      Confusing UX/UI
    • 8
      Super complex
    • 6
      Very hard to build out funnels
    • 4
      Poor web performance metrics
    • 3
      Very easy to confuse the user of the analytics
    • 2
      Time spent on page isn't accurate out of the box
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      What is Fathom Analytics?

      Fathom tracks users on a website (without collecting personal data) and give you a non-nerdy breakdown of your top content and top referrers. It does so with user-centric rights and privacy, and without selling, sharing or giving away the data you collect. It's a simple and easy to use for website owners at any technical level.

      What is Google Analytics?

      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

      What is Matomo?

      It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

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      What companies use Fathom Analytics?
      What companies use Google Analytics?
      What companies use Matomo?

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      What tools integrate with Fathom Analytics?
      What tools integrate with Google Analytics?
      What tools integrate with Matomo?
        No integrations found

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        What are some alternatives to Fathom Analytics, Google Analytics, and Matomo?
        Fathom
        Fathom is an easy to use management reporting and financial analysis tool, which helps you to assess business performance, monitor trends and identify improvement opportunities.
        Google Tag Manager
        Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
        Mixpanel
        Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
        Mixpanel
        Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
        Optimizely
        Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.
        See all alternatives