Flurry vs Google Analytics: What are the differences?
Developers describe Flurry as "Build, measure, advertise and monetize your apps". More companies trust Flurry Analytics to understand how consumers interact with their mobile applications than all other app analytics providers combined. Over 80,000 companies use Flurry Analytics in more than 230,000 applications to measure audience reach, engagement, retention, conversions, revenue and more. On the other hand, Google Analytics is detailed as "Enterprise-class web analytics". Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Flurry and Google Analytics are primarily classified as "Mobile Analytics" and "General Analytics" tools respectively.
Some of the features offered by Flurry are:
- Harness the power of industry-leading mobile app analytics for free
- Look beyond the download to investigate how users interact with your app
- Learn how, when, where and by what kind of audience your app is used
On the other hand, Google Analytics provides the following key features:
- Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
- Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
- Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.
"Most complete and developer/marketing friendly metrics" is the top reason why over 5 developers like Flurry, while over 1479 developers mention "Free" as the leading cause for choosing Google Analytics.
According to the StackShare community, Google Analytics has a broader approval, being mentioned in 15298 company stacks & 2385 developers stacks; compared to Flurry, which is listed in 25 company stacks and 5 developer stacks.
What is Flurry?
What is Google Analytics?
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Google is an amazing free tool and is extremely customizable. I use it for A/B testing (using google content experiment), Lean Analytics (measuring goals based on events), and it's new asynchronous JS has made a lot of tracking easier.
However it takes a lot more configuration to set up cohort studies and user based analytics than other analytics platforms. It is possible to do however: http://analytics.blogspot.ca/2013/03/get-useful-insights-easier-automate.html
If you need something free this is definitely your best option.
It is a rare combination as you guess and there are not a lot of solutions especially in rather-new mobile analytics field that are both easy to integrate for your development team and provides a lot of accurate, relevant data for your marketing department! Great job flurry!
I mainly use it to trace how many user using it before my site get monetized, at the age before smartphone and we only have web site, now I look at the profit rather than web page visited. As web page is not the single interface now. Android, iOS, Web. Wasting time to set up one by one. so I just simply look at revenue.
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.
Google Analytic is setup with user id tracking, allowing to view traffic for logged in users only, as well as custom events based on video watching and conversion goals for purchases. The Google’s autotrack plugin provides additional tracking of click events.
We installed Google Analytics. Can we haz data science now? We ares teh bestest analytics gurus evar!