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  5. Flurry vs Google Analytics

Flurry vs Google Analytics

OverviewDecisionsComparisonAlternatives

Overview

Google Analytics
Google Analytics
Stacks128.5K
Followers50.7K
Votes5.1K
Flurry
Flurry
Stacks94
Followers97
Votes6

Flurry vs Google Analytics: What are the differences?

Introduction

Flurry and Google Analytics are both popular tools used for tracking and analyzing user behavior and app performance. While they have similarities in terms of providing insights and metrics, there are several key differences between them that make them suitable for different needs. This article will outline the main differences between Flurry and Google Analytics.

  1. Data Collection: Flurry mainly focuses on mobile app analytics, while Google Analytics offers a broader range of tracking capabilities, including websites and mobile apps. Flurry collects data from individual mobile devices, while Google Analytics collects data from websites and apps using tags or SDKs.

  2. Integration: Flurry requires the integration of its SDK into an app's codebase, which allows it to collect data and provide analytics. On the other hand, Google Analytics can be integrated in multiple ways, including using tags for websites or an SDK for mobile apps. This flexibility in integration methods makes Google Analytics more versatile.

  3. Customization: Google Analytics provides more customization options compared to Flurry. With Google Analytics, users can create custom reports, funnels, and segments based on specific metrics and dimensions. Flurry, while it offers some customization features, does not provide as much flexibility in this aspect.

  4. Real-Time Analytics: Google Analytics offers real-time analytics, allowing users to see live data and immediate updates on their websites or apps. Flurry, on the other hand, provides near real-time data, with a slight delay in reporting. This can be crucial for certain use cases where real-time tracking is essential.

  5. Demographic Data: Google Analytics provides more detailed demographic data about users, including age, gender, and interests. Flurry, while it also provides some demographic insights, does not offer the same level of granularity in this aspect.

  6. Cost: Flurry is known for being a free analytics platform, making it a cost-effective option for many developers and businesses. Google Analytics offers a free version with basic features, but also provides premium plans with advanced functionalities for larger enterprises. The cost factor can play a significant role in choosing between these two analytics tools.

In summary, Flurry and Google Analytics have distinct differences in terms of data collection, integration methods, customization options, real-time analytics, demographic data, and cost. These differences should be carefully considered when selecting the most suitable analytics tool for specific needs.

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Advice on Google Analytics, Flurry

Dennis
Dennis

Founder, Software Engineer & Product Manager at BlazingMedia

Nov 28, 2020

Decided

We have integrated Panelbear on our Website, rather than Google Analytics, because it is way more respecting of the User's Privacy. Whilst Google Analytics gives us in-depth information on virtually everything, we don't even need that much. Panelbear keeps it simple and in addition to that, displays the data well structured in a simple and intuitive dashboard

19.8k views19.8k
Comments

Detailed Comparison

Google Analytics
Google Analytics
Flurry
Flurry

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

More companies trust Flurry Analytics to understand how consumers interact with their mobile applications than all other app analytics providers combined. Over 80,000 companies use Flurry Analytics in more than 230,000 applications to measure audience reach, engagement, retention, conversions, revenue and more.

Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.;Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.;Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.;Mobile Analytics- Google Analytics helps you measure the impact of mobile on your business. Additionally, if you build mobile apps Google Analytics offers Software Development Kits for iOS and Android so you can measure how people use your app.;Conversion Analytics- Find out how many customers you're attracting, how much you're selling and how users are engaging with your site with Google Analytics' range of analysis features.;Advertising Analytics- Make the most of your advertising by learning how well your social, mobile, search and display ads are working. Link your website activity to your marketing campaigns to get the complete picture and improve your advertising performance.
Harness the power of industry-leading mobile app analytics for free;Look beyond the download to investigate how users interact with your app;Learn how, when, where and by what kind of audience your app is used;Measure the value of acquired users to improve traffic acquisition;Improve product roadmaps to increase engagement, retention and monetization;Increase app monetization and conversions with funnels;Identify your best segments by demographics, interest, geography, usage and more;Customize your metrics dashboard and set up alerts for convenience and control
Statistics
Stacks
128.5K
Stacks
94
Followers
50.7K
Followers
97
Votes
5.1K
Votes
6
Pros & Cons
Pros
  • 1483
    Free
  • 927
    Easy setup
  • 891
    Data visualization
  • 698
    Real-time stats
  • 406
    Comprehensive feature set
Cons
  • 11
    Confusing UX/UI
  • 8
    Super complex
  • 6
    Very hard to build out funnels
  • 4
    Poor web performance metrics
  • 3
    Very easy to confuse the user of the analytics
Pros
  • 6
    Most complete and developer/marketing friendly metrics
Integrations
Mad Mimi
Mad Mimi
Hipmob
Hipmob
Visual Website Optimizer
Visual Website Optimizer
Squarespace
Squarespace
ClickTale
ClickTale
CloudFlare
CloudFlare
Segment
Segment
Optimizely
Optimizely
FreshDesk
FreshDesk
SnapEngage
SnapEngage
Trigger.io
Trigger.io

What are some alternatives to Google Analytics, Flurry?

Mixpanel

Mixpanel

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Piwik

Piwik

Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.

Amplitude

Amplitude

Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.

Clicky

Clicky

Clicky Web Analytics gives bloggers and smaller web sites a more personal understanding of their visitors. Clicky has various features that helps stand it apart from the competition specifically Spy and RSS feeds that allow web site owners to get live information about their visitors.

CleverTap

CleverTap

We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.

Countly

Countly

Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications.

Plausible

Plausible

It is a lightweight and open-source website analytics tool. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR.

Databricks

Databricks

Databricks Unified Analytics Platform, from the original creators of Apache Spark™, unifies data science and engineering across the Machine Learning lifecycle from data preparation to experimentation and deployment of ML applications.

userTrack

userTrack

userTrack is now called UXWizz. Get access to better insights, a faster dashboard and increase user privacy. It provides detailed visitor insights without relying on third-parties.

Quickmetrics

Quickmetrics

It is a service for collecting, analyzing and visualizing custom metrics. It can be used to track anything from signups to server response times. Sending events is super simple.

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