Google Analytics vs Improvely vs Matomo

Need advice about which tool to choose?Ask the StackShare community!

Google Analytics

122.6K
45.6K
+ 1
5K
Improvely

1
4
+ 1
0
Matomo

1.9K
163
+ 1
6
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Pros of Google Analytics
Pros of Improvely
Pros of Matomo
  • 1.5K
    Free
  • 926
    Easy setup
  • 890
    Data visualization
  • 698
    Real-time stats
  • 405
    Comprehensive feature set
  • 181
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 138
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 14
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Industry Standard
  • 2
    Advanced ecommerce
  • 2
    Walkman music video playlist
  • 1
    Medium / Channel data split
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Easy to integrate
    Be the first to leave a pro
    • 1
      Updated regulary
    • 1
      Goals tracking
    • 1
      Self-hosted
    • 1
      Open Source
    • 1
      Full data control
    • 1
      Free

    Sign up to add or upvote prosMake informed product decisions

    Cons of Google Analytics
    Cons of Improvely
    Cons of Matomo
    • 10
      Confusing UX/UI
    • 7
      Super complex
    • 6
      Very hard to build out funnels
    • 3
      Poor web performance metrics
    • 2
      Very easy to confuse the user of the analytics
    • 2
      Time spent on page isn't accurate out of the box
      Be the first to leave a con
        Be the first to leave a con

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        No Stats

        What is Google Analytics?

        Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

        What is Improvely?

        It is a conversion tracking and click fraud monitoring platform for online marketing. It makes tracking and optimizing your online ad campaigns easy, while monitoring traffic for signs of click fraud.

        What is Matomo?

        It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

        Need advice about which tool to choose?Ask the StackShare community!

        Jobs that mention Google Analytics, Improvely, and Matomo as a desired skillset
        CBRE
        Netherlands Noord-Brabant 's-Hertogenbosch
        CBRE
        United Kingdom of Great Britain and Northern Ireland England Feltham
        CBRE
        United States of America Washington Redmond
        CBRE
        Australia Victoria Melbourne
        What companies use Google Analytics?
        What companies use Improvely?
        What companies use Matomo?
          No companies found

          Sign up to get full access to all the companiesMake informed product decisions

          What tools integrate with Google Analytics?
          What tools integrate with Improvely?
          What tools integrate with Matomo?
            No integrations found

            Sign up to get full access to all the tool integrationsMake informed product decisions

            Blog Posts

            Jul 2 2019 at 9:34PM

            Segment

            Google AnalyticsAmazon S3New Relic+25
            10
            6567
            GitHubPythonNode.js+47
            53
            71589
            GitHubGitSlack+30
            27
            17620
            JavaScriptGitHubGit+33
            20
            2006
            JavaScriptGitHubPython+42
            53
            21173
            What are some alternatives to Google Analytics, Improvely, and Matomo?
            Mixpanel
            Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
            Piwik
            Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
            Google Tag Manager
            Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
            Amplitude
            Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
            Heap
            Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
            See all alternatives