Google Analytics vs Matomo

Google Analytics

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Matomo

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Google Analytics vs Matomo: What are the differences?

What is Google Analytics? Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

What is Matomo? *A free and open source web analytics application *. It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

Google Analytics and Matomo can be categorized as "General Analytics" tools.

Airbnb, Uber Technologies, and Spotify are some of the popular companies that use Google Analytics, whereas Matomo is used by Wongnai, sinnwerkstatt Medienagentur, and EdLab, Teachers College Columbia University. Google Analytics has a broader approval, being mentioned in 18000 company stacks & 10532 developers stacks; compared to Matomo, which is listed in 9 company stacks and 9 developer stacks.

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      What is Google Analytics?

      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

      What is Matomo?

      It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.
      What companies use Google Analytics?
      What companies use Matomo?

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      What tools integrate with Google Analytics?
      What tools integrate with Matomo?

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      What are some alternatives to Google Analytics and Matomo?
      Mixpanel
      Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
      Piwik
      Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
      Google Tag Manager
      Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
      Amplitude
      Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
      Heap
      Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
      See all alternatives
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