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Google Analytics vs Matomo: What are the differences?
What is Google Analytics? Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
What is Matomo? *A free and open source web analytics application *. It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.
Google Analytics and Matomo can be categorized as "General Analytics" tools.
Airbnb, Uber Technologies, and Spotify are some of the popular companies that use Google Analytics, whereas Matomo is used by Wongnai, sinnwerkstatt Medienagentur, and EdLab, Teachers College Columbia University. Google Analytics has a broader approval, being mentioned in 18000 company stacks & 10532 developers stacks; compared to Matomo, which is listed in 9 company stacks and 9 developer stacks.
Pros of Google Analytics
- Free1.5K
- Easy setup925
- Data visualization889
- Real-time stats697
- Comprehensive feature set404
- Goals tracking180
- Powerful funnel conversion reporting154
- Customizable reports137
- Custom events try83
- Elastic api53
- Updated regulary13
- Interactive Documentation8
- Google play3
- Advanced ecommerce2
- Industry Standard2
- Walkman music video playlist2
- Medium / Channel data split1
- Easy to integrate1
- Financial Management Challenges -2015h1
- Lifesaver1
Pros of Matomo
- Updated regulary1
- Goals tracking1
- Self-hosted1
- Open Source1
- Full data control1
- Free1
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Cons of Google Analytics
- Confusing UX/UI10
- Super complex7
- Very hard to build out funnels6
- Poor web performance metrics3
- Very easy to confuse the user of the analytics2
- Time spent on page isn't accurate out of the box2
Cons of Matomo
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What is Google Analytics?
What is Matomo?
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What companies use Google Analytics?
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What tools integrate with Google Analytics?
What tools integrate with Matomo?
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