Google Analytics vs Matomo

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Google Analytics

111.2K
35.7K
+ 1
5K
Matomo

1.8K
117
+ 1
0
Add tool

Google Analytics vs Matomo: What are the differences?

What is Google Analytics? Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

What is Matomo? *A free and open source web analytics application *. It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

Google Analytics and Matomo can be categorized as "General Analytics" tools.

Airbnb, Uber Technologies, and Spotify are some of the popular companies that use Google Analytics, whereas Matomo is used by Wongnai, sinnwerkstatt Medienagentur, and EdLab, Teachers College Columbia University. Google Analytics has a broader approval, being mentioned in 18000 company stacks & 10532 developers stacks; compared to Matomo, which is listed in 9 company stacks and 9 developer stacks.

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Pros of Google Analytics
Pros of Matomo
  • 1.5K
    Free
  • 925
    Easy setup
  • 888
    Data visualization
  • 696
    Real-time stats
  • 403
    Comprehensive feature set
  • 180
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 137
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 13
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Advanced ecommerce
  • 2
    Industry Standard
  • 2
    Walkman music video playlist
  • 1
    Medium / Channel data split
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Easy to integrate
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    Cons of Google Analytics
    Cons of Matomo
    • 9
      Confusing UX/UI
    • 6
      Super complex
    • 4
      Very hard to build out funnels
    • 3
      Poor web performance metrics
    • 2
      Very easy to confuse the user of the analytics
    • 2
      Time spent on page isn't accurate out of the box
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      What is Google Analytics?

      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

      What is Matomo?

      It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

      Need advice about which tool to choose?Ask the StackShare community!

      Jobs that mention Google Analytics and Matomo as a desired skillset
      What companies use Google Analytics?
      What companies use Matomo?
      See which teams inside your own company are using Google Analytics or Matomo.
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      Sign up to get full access to all the companiesMake informed product decisions

      What tools integrate with Google Analytics?
      What tools integrate with Matomo?

      Sign up to get full access to all the tool integrationsMake informed product decisions

      Blog Posts

      Jul 2 2019 at 9:34PM

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      What are some alternatives to Google Analytics and Matomo?
      Mixpanel
      Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
      Piwik
      Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
      Google Tag Manager
      Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
      Amplitude
      Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
      Heap
      Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
      See all alternatives