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Google Analytics vs Matomo: What are the differences?
What is Google Analytics? Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
What is Matomo? *A free and open source web analytics application *. It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.
Google Analytics and Matomo can be categorized as "General Analytics" tools.
Airbnb, Uber Technologies, and Spotify are some of the popular companies that use Google Analytics, whereas Matomo is used by Wongnai, sinnwerkstatt Medienagentur, and EdLab, Teachers College Columbia University. Google Analytics has a broader approval, being mentioned in 18000 company stacks & 10532 developers stacks; compared to Matomo, which is listed in 9 company stacks and 9 developer stacks.
What is Google Analytics?
What is Matomo?
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Why do developers choose Google Analytics?
- Free1.5K
- Easy setup930
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What companies use Google Analytics?
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Google AnalyticsGoogle is an amazing free tool and is extremely customizable. I use it for A/B testing (using google content experiment), Lean Analytics (measuring goals based on events), and it's new asynchronous JS has made a lot of tracking easier.
However it takes a lot more configuration to set up cohort studies and user based analytics than other analytics platforms. It is possible to do however: http://analytics.blogspot.ca/2013/03/get-useful-insights-easier-automate.html
If you need something free this is definitely your best option.
Google AnalyticsI mainly use it to trace how many user using it before my site get monetized, at the age before smartphone and we only have web site, now I look at the profit rather than web page visited. As web page is not the single interface now. Android, iOS, Web. Wasting time to set up one by one. so I just simply look at revenue.
Google AnalyticsGoogle Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.
Google AnalyticsGoogle Analytic is setup with user id tracking, allowing to view traffic for logged in users only, as well as custom events based on video watching and conversion goals for purchases. The Google’s autotrack plugin provides additional tracking of click events.
Google AnalyticsWe installed Google Analytics. Can we haz data science now? We ares teh bestest analytics gurus evar!
Nothing easier than one line of JavaScript to let Google know anything and everything about your website in exchange for some pretty dashboards and reports.
Google AnalyticsWe use Google Analytics to see in which countries we're having most success, and in which demographics. We offer users the possibility to opt out of Google Analytics by setting the Do Not Track feature in their browser, because we want to respect user privacy.