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Learn MorePros of Google Analytics
Pros of Matomo
Pros of PowerBI
Pros of Google Analytics
- Free1.5K
- Easy setup926
- Data visualization890
- Real-time stats698
- Comprehensive feature set405
- Goals tracking181
- Powerful funnel conversion reporting154
- Customizable reports138
- Custom events try83
- Elastic api53
- Updated regulary14
- Interactive Documentation8
- Google play3
- Industry Standard2
- Walkman music video playlist2
- Advanced ecommerce2
- Medium / Channel data split1
- Easy to integrate1
- Financial Management Challenges -2015h1
- Lifesaver1
- Irina1
Pros of Matomo
- Updated regulary1
- Goals tracking1
- Self-hosted1
- Open Source1
- Full data control1
- Free1
Pros of PowerBI
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Cons of Google Analytics
Cons of Matomo
Cons of PowerBI
Cons of Google Analytics
- Confusing UX/UI11
- Super complex8
- Very hard to build out funnels6
- Poor web performance metrics4
- Very easy to confuse the user of the analytics3
- Time spent on page isn't accurate out of the box2
Cons of Matomo
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Cons of PowerBI
- Need to use work or school account to use1
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What is Google Analytics?
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
What is Matomo?
It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.
What is PowerBI?
It aims to provide interactive visualizations and business intelligence capabilities with an interface simple enough for end users to create their own reports and dashboards.
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What companies use Google Analytics?
What companies use Matomo?
What companies use PowerBI?
What companies use Google Analytics?
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What tools integrate with Google Analytics?
What tools integrate with Matomo?
What tools integrate with PowerBI?
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What are some alternatives to Google Analytics, Matomo, and PowerBI?
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Piwik
Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Amplitude
Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Heap
Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.