Google Analytics vs Tableau: What are the differences?
What is Google Analytics? Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
What is Tableau? Tableau helps people see and understand data. Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.
Google Analytics can be classified as a tool in the "General Analytics" category, while Tableau is grouped under "Business Intelligence".
Some of the features offered by Google Analytics are:
- Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
- Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
- Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.
On the other hand, Tableau provides the following key features:
- Connect to data on prem or in the cloud—whether it’s big data, a SQL database, a spreadsheet, or cloud apps like Google Analytics and Salesforce. Access and combine disparate data without writing code. Power users can pivot, split, and manage metadata to optimize data sources. Analysis begins with data. Get more from yours with Tableau.
- Exceptional analytics demand more than a pretty dashboard. Quickly build powerful calculations from existing data, drag and drop reference lines and forecasts, and review statistical summaries. Make your point with trend analyses, regressions, and correlations for tried and true statistical understanding. Ask new questions, spot trends, identify opportunities, and make data-driven decisions with confidence.
- Answer the “where” as well as the “why.” Create interactive maps automatically. Built-in postal codes mean lightning-fast mapping for more than 50 countries worldwide. Use custom geocodes and territories for personalized regions, like sales areas. We designed Tableau maps specifically to help your data stand out.
Airbnb, Uber Technologies, and Spotify are some of the popular companies that use Google Analytics, whereas Tableau is used by Avocode, Zumba, and SoFi. Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2445 developers stacks; compared to Tableau, which is listed in 67 company stacks and 38 developer stacks.
Very easy-to-use UI. Good way to make data available inside the company for analysis.
Has some built-in visualizations and can be easily integrated with other JS visualization libraries such as D3.
Can be embedded into product to provide reporting functions.
Support team are helpful.
The only complain I have is lack of API support. Hard to track changes as codes and automate report deployment.
Power BI is really easy to start with. If you have just several Excel sheets or CSV files, or you build your first automated pipeline, it is actually quite intuitive to build your first reports.
And as we have kept growing, all the additional features and tools were just there within the Azure platform and/or Office 365.
Since we started building Mews, we have already passed several milestones in becoming start up, later also a scale up company and now getting ready to grow even further, and during all these phases Power BI was just the right tool for us.
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