Google Analytics vs Tableau

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Google Analytics

111K
35.5K
+ 1
5K
Tableau

883
912
+ 1
4
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Google Analytics vs Tableau: What are the differences?

What is Google Analytics? Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

What is Tableau? Tableau helps people see and understand data. Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.

Google Analytics can be classified as a tool in the "General Analytics" category, while Tableau is grouped under "Business Intelligence".

Some of the features offered by Google Analytics are:

  • Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
  • Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
  • Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.

On the other hand, Tableau provides the following key features:

  • Connect to data on prem or in the cloud—whether it’s big data, a SQL database, a spreadsheet, or cloud apps like Google Analytics and Salesforce. Access and combine disparate data without writing code. Power users can pivot, split, and manage metadata to optimize data sources. Analysis begins with data. Get more from yours with Tableau.
  • Exceptional analytics demand more than a pretty dashboard. Quickly build powerful calculations from existing data, drag and drop reference lines and forecasts, and review statistical summaries. Make your point with trend analyses, regressions, and correlations for tried and true statistical understanding. Ask new questions, spot trends, identify opportunities, and make data-driven decisions with confidence.
  • Answer the “where” as well as the “why.” Create interactive maps automatically. Built-in postal codes mean lightning-fast mapping for more than 50 countries worldwide. Use custom geocodes and territories for personalized regions, like sales areas. We designed Tableau maps specifically to help your data stand out.

Airbnb, Uber Technologies, and Spotify are some of the popular companies that use Google Analytics, whereas Tableau is used by Avocode, Zumba, and SoFi. Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2445 developers stacks; compared to Tableau, which is listed in 67 company stacks and 38 developer stacks.

Decisions about Google Analytics and Tableau

Very easy-to-use UI. Good way to make data available inside the company for analysis.

Has some built-in visualizations and can be easily integrated with other JS visualization libraries such as D3.

Can be embedded into product to provide reporting functions.

Support team are helpful.

The only complain I have is lack of API support. Hard to track changes as codes and automate report deployment.

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Vojtech Kopal
Head of Data at Mews Systems · | 3 upvotes · 153.5K views

Power BI is really easy to start with. If you have just several Excel sheets or CSV files, or you build your first automated pipeline, it is actually quite intuitive to build your first reports.

And as we have kept growing, all the additional features and tools were just there within the Azure platform and/or Office 365.

Since we started building Mews, we have already passed several milestones in becoming start up, later also a scale up company and now getting ready to grow even further, and during all these phases Power BI was just the right tool for us.

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Pros of Google Analytics
Pros of Tableau
  • 1.5K
    Free
  • 925
    Easy setup
  • 888
    Data visualization
  • 696
    Real-time stats
  • 403
    Comprehensive feature set
  • 180
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 137
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 13
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Advanced ecommerce
  • 2
    Industry Standard
  • 2
    Walkman music video playlist
  • 1
    Medium / Channel data split
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Easy to integrate
  • 3
    Capable of visualising billions of rows
  • 1
    Responsive

Sign up to add or upvote prosMake informed product decisions

Cons of Google Analytics
Cons of Tableau
  • 9
    Confusing UX/UI
  • 6
    Super complex
  • 4
    Very hard to build out funnels
  • 3
    Poor web performance metrics
  • 2
    Very easy to confuse the user of the analytics
  • 2
    Time spent on page isn't accurate out of the box
    Be the first to leave a con

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    What is Google Analytics?

    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

    What is Tableau?

    Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.

    Need advice about which tool to choose?Ask the StackShare community!

    What companies use Google Analytics?
    What companies use Tableau?
    See which teams inside your own company are using Google Analytics or Tableau.
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    Sign up to get full access to all the companiesMake informed product decisions

    What tools integrate with Google Analytics?
    What tools integrate with Tableau?

    Sign up to get full access to all the tool integrationsMake informed product decisions

    Blog Posts

    Jul 2 2019 at 9:34PM

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    What are some alternatives to Google Analytics and Tableau?
    Mixpanel
    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
    Piwik
    Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
    Google Tag Manager
    Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
    Amplitude
    Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
    Heap
    Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
    See all alternatives